Print Make Wear launched at Fespa 2018

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Print Make Wear launched at Fespa 2018
Print Make Wear launched at Fespa 2018

Print Make Wear – the new fast fashion factory experience created within the Fespa Global Print Expo 2018 – added a colorful and educational visitor feature to the event, addressing the rising interest in garment production and printing within Fespa’s global community.

467 individual delegates registered specifically for Print Make Wear. They were joined by the 17% of visitors to the wider FESPA event who came with a specific interest in garment decoration and manufacturing, and who visited the Print Make Wear area, as well as more than 2,000 visitors who took advantage of the expert-guided feature tours.

Technology investment was high on the agenda of visitors to Print Make Wear, with more than half planning to invest within six months, supported by average investment budgets of over EUR 180,000. The audience comprised 90% senior managers, with 76% of visitors having purchasing authority.

Many prominent sportswear, clothing and promotional apparel brands were represented among the delegates, with visitors typically occupying business, manufacturing, product development and technical roles. Their feedback shows that Print Make Wear at Fespa was viewed as an opportunity to update industry knowledge in the areas of increased efficiency and sustainability, workflow and technology and evaluate equipment and technology to inform future investment.

Print Make Wear is the latest addition to Fespa’s visitor offering around textile printing, which was a focus area for 34% of the 20,442 visitors to the expo. The Fespa 2018 Print Census, a worldwide survey of over 1,400 service providers published during the event, explores many aspects of textile and garment printing. The survey highlights sports apparel and fast fashion as two major growth applications, and emphasizes growing adoption of digital printing technology in response to requirements for faster time to market, small batch production, economical prototyping and customization.

56% of FESPA Print Census respondents active in textile printing have invested in digital printing technology, with 19% planning to do so in the next two years. Productivity is the major investment driver for 69% of textile respondents, while more than half are looking to print directly onto untreated materials.

Print Make Wear exhibitors shared their positive feedback on the inaugural event. “For us, Print Make Wear was very successful and it was a great opportunity for us to showcase what is possible using our transfer printing equipment,” says John Selfhout, manager – Marketing & Sales at Klieverik. “Education is key within this market area to help printers realize what is possible and Fespa’s approach with Print Make Wear helped with our brand recognition with a diverse audience of print providers and garment producers.”

“2018 was the first time we exhibited at FESPA because of the Print Make Wear feature. We found it an extremely valuable brand building exercise where we gained good visibility with a new audience for us,” notes Eoghan Murray, marketing manager at Juki Central Europe. “Our stand in Print Make Wear received good footfall and generated good leads. We got a lot of facetime with designers, whom we may not have seen at any other exhibitions.”

Head of Events at FESPA Duncan MacOwan comments, “Our research shows that, while the garment sector has been slower than other speciality print segments to transition to digital production, this is changing, driven by brand owner demand for streamlined production in the interests of reduced waste along the supply chain and increased flexibility to seasonal and local demand.” Based on the positive response to the first edition, Print Make Wear will be a feature at regional FESPA events and the FESPA Global Print Expo 2019, which takes place from 14 to 17 May 2019 at Messe Munich, Germany.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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