Print Make Wear launched at Fespa 2018

Print Make Wear launched at Fespa 2018
Print Make Wear launched at Fespa 2018

Print Make Wear – the new fast fashion factory experience created within the Fespa Global Print Expo 2018 – added a colorful and educational visitor feature to the event, addressing the rising interest in garment production and printing within Fespa’s global community.

467 individual delegates registered specifically for Print Make Wear. They were joined by the 17% of visitors to the wider FESPA event who came with a specific interest in garment decoration and manufacturing, and who visited the Print Make Wear area, as well as more than 2,000 visitors who took advantage of the expert-guided feature tours.

Technology investment was high on the agenda of visitors to Print Make Wear, with more than half planning to invest within six months, supported by average investment budgets of over EUR 180,000. The audience comprised 90% senior managers, with 76% of visitors having purchasing authority.

Many prominent sportswear, clothing and promotional apparel brands were represented among the delegates, with visitors typically occupying business, manufacturing, product development and technical roles. Their feedback shows that Print Make Wear at Fespa was viewed as an opportunity to update industry knowledge in the areas of increased efficiency and sustainability, workflow and technology and evaluate equipment and technology to inform future investment.

Print Make Wear is the latest addition to Fespa’s visitor offering around textile printing, which was a focus area for 34% of the 20,442 visitors to the expo. The Fespa 2018 Print Census, a worldwide survey of over 1,400 service providers published during the event, explores many aspects of textile and garment printing. The survey highlights sports apparel and fast fashion as two major growth applications, and emphasizes growing adoption of digital printing technology in response to requirements for faster time to market, small batch production, economical prototyping and customization.

56% of FESPA Print Census respondents active in textile printing have invested in digital printing technology, with 19% planning to do so in the next two years. Productivity is the major investment driver for 69% of textile respondents, while more than half are looking to print directly onto untreated materials.

Print Make Wear exhibitors shared their positive feedback on the inaugural event. “For us, Print Make Wear was very successful and it was a great opportunity for us to showcase what is possible using our transfer printing equipment,” says John Selfhout, manager – Marketing & Sales at Klieverik. “Education is key within this market area to help printers realize what is possible and Fespa’s approach with Print Make Wear helped with our brand recognition with a diverse audience of print providers and garment producers.”

“2018 was the first time we exhibited at FESPA because of the Print Make Wear feature. We found it an extremely valuable brand building exercise where we gained good visibility with a new audience for us,” notes Eoghan Murray, marketing manager at Juki Central Europe. “Our stand in Print Make Wear received good footfall and generated good leads. We got a lot of facetime with designers, whom we may not have seen at any other exhibitions.”

Head of Events at FESPA Duncan MacOwan comments, “Our research shows that, while the garment sector has been slower than other speciality print segments to transition to digital production, this is changing, driven by brand owner demand for streamlined production in the interests of reduced waste along the supply chain and increased flexibility to seasonal and local demand.” Based on the positive response to the first edition, Print Make Wear will be a feature at regional FESPA events and the FESPA Global Print Expo 2019, which takes place from 14 to 17 May 2019 at Messe Munich, Germany.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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