New production control hotline from ppi Media

ppi Media undertakes production control tasks for publishing house

ppi Media
ppi Media

Initially launched as a pilot project, the services offered by ppi Media have become an integral part of the day-to-day work at the Schleswig-Holsteinischer Zeitungsverlag. ppi Media employees make specific changes as requested by the sh:z newsroom to the page planning of the newspapers to be produced in ppi’s planning solution PlanPag, which has been used at the sh:z for many years. Based upon the queries they receive from the editorial team, the experts carry out the requested planning changes, such as changing a part-page in a local edition or adapting common pages, before reporting the change back to the editorial department. This ensures reliable planning changes at a short notice, even outside the core working hours of the publisher’s internal production control.

“We decided to use the new service offered by ppi Media after a successful test phase. It goes without saying that the software producer’s employees have excellent knowledge of their own planning and production programs. Thanks to our long-term cooperation, ppi Media was also very familiar with the production workflows at the sh:z,” says Torsten Lops, head of production at Schleswig-Holsteinischer Zeitungsverlag.

Production control hotline as a new service module
After a short introduction into the respective production structures, the team of ppi Media specialists takes over the production control in close cooperation with the publisher’s employees and at the required times, reliably easing the pressure on the publisher’s varied shift.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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