All publishers in Europe subjected to GDPR compliance

Publishers should look into new EU privacy rules

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publishers

It’s the regulation that everyone should be talking about.

The EU GDPR (General Data Protection Regulation) is a new set of European Union consumer protection regulations designed to protect the data privacy of EU citizens.

GDPR works beyond personally identifiable information like email, names, demographics, purchases, etc. GDPR also uses anonymous cookies, IP or digital fingerprinting. For GDPR this all counts as personal data.

GDPR was approved by the European Parliament April 14, 2016. Its enforcement begins May 25, 2018. It replaces the Data Protection Directive 95/46/EC, as an attempt to “harmonize data privacy laws across Europe.”

All publishers will be subject to GDPR in Europe, including the U.K., small publishers and magazines and their respective digital presence.

On January 18, 2018, OpenX, an independent advertising technology provider, announced GDPR publisher compliance, making them the first publisher to announce compliance, four months ahead of implementation.

“GDPR is the single most significant regulation in the history of digital advertising,” said Doug McPherson, chief administrative officer and general counsel at OpenX, in a press release.

“Under GDPR, publishers will be responsible for ensuring regulatory compliance for data security for every single partner they allow to access their data. Failure to comply effectively could result in significant penalties — up to the greater of €20,000,000 or 4% of worldwide annual revenue,” the release said. To understand more about the GDPR, consumers and publishers will need to examine the regulation in depth.

For Publishers

Publishers will need to learn how to maneuver through this new regulation to avoid hefty fines. A piece by Eric Shanfelt at Publishing Executive outlines some guidelines on:

– Consulting your legal counsel to comply with GDPR

– Consenting before data collection

– Updating a privacy policy

– Tracking people’s consent and giving them the ability to revoke it

– Giving people the ability to access and fix their data

– Giving people the right to be forgotten

– No grandfathering of existing people.

This article is attributed to https://newsandtech.com

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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