Xerox shows Versant 180, 3100 & Color C70

Xerox at the PrintFair in Hyderabad

1153
Xerox
Balaji Rajagopalan

In early February 2018, Fuji announced the takeover of Xerox in a US$ 6 billion deal that will make Fujifilm 50.1% majority shareholder in a combined entity expected to clock annual revenues of US$18 billion. The deal is expected to close in the second half of 2018, following the regulatory approvals and the approval of Xerox shareholders. Both the companies are present with their own subsidiary marketing and sales operations in India. However, thus far there is no information or clarity on the implications of the Fujifilm takeover as far as the operations of the new entity in India.

At the Hyderabad PrintFair held from 9 to 12 March 2018, Xerox India showcased a range of digital production presses including the Versant 180, the Versant 3100 along with its entry-level Color C70 press. The Versant 180 is an entry-level mid-production color press permitting greater media variety and higher duty cycles. The Versant 3100 is a faster mid-production color digital press that offers optimized alignment, color calibration and several finishing options.

“Our participation at PrintFair reinforces our presence in Hyderabad and also enhances our business in the region. I am happy to say that the response has been overwhelming,” said Balaji Rajagopalan, executive director – Technology, Channels & International Distributor Operations, Xerox India. “With a commit to maintain our leadership in the digital printing segment, we continue to ensure our innovative technology meets all customer needs—today as well in the future. Our display at PrintFair reflected this vision and we are glad that it received such a warm welcome. The Southern region plays a very significant role contributing about one-third to the Xerox India business, which is another reason why we are extremely delighted to be here in Hyderabad.”

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here