Edifice Technologies holds Mumbai road show to promote HP and Canon technologies

HP and Canon printers on display

Saumitra Trivedi

Andheri East based Edifice Technologies organized demo sessions for Canon imagePRESS C650 from 5 to 8 March at the newly set up demo center at its office. Along with running the imagePRESS C650, Edifice also promoted the other models from the imagePRESS series—the Canon imagePRESS C750 and Canon imagePRESS C850. The company is the exclusive dealer for the Canon imagePRESS series in the Mumbai region. The demo center at Edifice’s office is one of a kind in western India for the Canon imagePRESS series.

“During the four days we tried to create awareness about the new aggressive fasma announced by Canon and also showcased the capabilities of the C650 press and the imagePRESS series. We ran a variety of media but focused on the textured media. We also demonstrated that the press can run long prints in duplex mode,” says Saumitra Trivedi, managing partner, Edifice Technologies.

With a compact and efficient path design, the imagePRESS C850/C750/C650 can produce duplex print jobs on heavy weight media up to 300 gsm, with highly accurate front to back registration. In terms of speeds, the C650, C750 and C850 can print 65, 75 and 85 pages per minute respectively with a resolution of 2400 x 2400 dpi.

Significant footfall during the four days

Trivedi shares that during the four days 60 quality printers visited the demo center with serious enquiries.

“We got some really serious enquiries with more than ten solid ones. We also managed to book four orders in total for imagePRESS C650 and imagePRESS C850. All the printers who visited our demo center were excited about the new fasma as their running cost will decline by almost 20%. This will have direct positive impact on their bottom-line,” Trivedi says.

Asked if more such demo sessions will be organized in coming months, Trivedi informs that such events will be organized only if they find the need to inform the industry about something new.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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