Digital Media India will be held from 7-9 February 2018, at the Courtyard by Marriott Mumbai International Airport.
Engaging the audience, especially the youth, is still a challenge for long-standing news media companies. Lately, there has been a pressing need felt for moving beyond online articles such as pictures and short videos to quizzes, lists, live blogs or interactive graphics. This new approach might help in consuming and sharing on social networks and other off-site platforms.
The most celebrated journalist of South Africa, Ivor Price, joined Digital Media India 2018 and will explain the importance of change in strategies that would help in engaging young audience. He will also inform how South African newspapers continue to actively engage and inspire the young people with citizen journalism initiatives such as Media 24’s Wecan 24.
Wecam 24 has been successful in engaging the youth. This helps in maintaining the traffic on their platform and keep the citizens of the country informed about the latest happenings as well. Apart from Price, the event will witness the participation of a number of other key speakers.
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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
