Ricoh Pro C5200s installed at Royal Graphics

Hyper-competitive digital hub demands differentiation

Royal Graphics
L to R: Bhavin Gala and Miten Gala

Royal Graphics is a decade old digital print service provider in the digital printing hub of Andheri East. Placed right next to the Andheri station, it attracts significant number of walk in customers, on top of its stable customer base from the corporate world. The print house offers all kinds of services including printing of brochures, visiting cards, letter heads, screen printing, banner printing and signage.

To enhance its digital printing capacity, Royal Graphics recently installed a brand-new Ricoh Pro C5200s production printer to an already strong fleet of output devices. In addition to the new Ricoh, the company has two Konica Minolta digital printers, an Epson SureColor printer, an HP plotter, a Monotech eco-solvent printer as well as two black and white printers from Ricoh.

“With the new printer in house, we want to now offer more unique solutions to our customers. In a hyper-competitive market such as that of Andheri east, the only way to grow is to keep on offering unique and new solutions to customers. We can play around with a variety of papers with grammage up to 360 gsm with the Pro C5200s,” says Miten Gala, proprietor of Royal Graphics.

Last year, Ricoh India unveiled the new Ricoh Pro C5200 series of color production printers which includes the Ricoh Pro C5200s and Ricoh Pro C5210s. The Pro C5200s has a speed of 65 pages a minute while the Pro C5210s has a speed of 80 pages a minute. Both printers support media up to 360 gsm (simplex) and 300 gsm (duplex) and media sizes up to 13 x 19.2-inches as standard, with optional over-size media support of 13 x 27.5-inches with a maximum resolution of 1,200 x 4,800dpi using an EFI Fiery digital front-end.

Speaking more about how Royal Graphics plans to use the new Ricoh, Gala states that presently the printer is being utilized only for printing visiting cards. “Currently, we are printing visiting cards on 350 gsm paper and are looking to develop this segment further. At the moment 300 gsm is the most popular thickness for visiting cards but we want to introduce something new.” Gala plans to gradually use the Pro C5200s to print on other types of media such as non tearable stickers and metallized polyester laminated board (metpet). He also revealed that in terms of further investments, a new production printer will be installed next year.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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