Trident launches spectra bond paper at Paperex 2017

Trident launches spectra bond paper at Paperex 2017
Naveet Jindal

Trident Limited has been participating in Paperex for the past 6 years. The event is one of the most significant platforms for players from the paper industry looking to reach out to their potential customers and understand the pulse of the market.

Trident Limited launched their product Spectra Bond at Paperex 2017. The product is a 100 GSM paper which can be used as letterheads. An eco-friendly product, 70-80% wheat-straw is used as pulp in making Spectra Bond and it is majorly made by waste generated from the plywood industry. In the manufacturing process, the company claims to save around 5,000 trees per day.

Initially, it was tough for the company when it launched the copy paper in 2008-09. Customers argued that the paper generated out of wood is of higher quality but Trident came up with products that run better on photocopy machines compared to the traditional paper available for printing.

Recently, the company launched a customer engagement program that aims to penetrate deeper into the channel, understand the market and offer solutions to customer problems. All that the customer needs to do is register with Trident, following which they are given access to a mobile app. Once a customer buys any of Trident products, the cover of the product is equipped with a QR code. The QR code needs to be scanned and the number of points awarded to the customer for buying that particular product is automatically added to their account. These points can be further redeemed in due course of time. This not only helps customers gain profits but also lets the company maintain a continuous data of clients engaged with Trident group.

“Technologically, the Indian paper industry might lag the western countries but it is slowly coming to terms with the advancements. Companies are constantly striving to provide better solutions to customers from the industry,” said Naveet Jindal, chief executive officer – paper and chemical marketing, Trident Limited.

Global players are also quick to realize the hidden potential of the Indian market and hence have been participating in the Indian market aggressively over the years. Due to a free trade agreement with ASEAN, Trident has been facing a stiff competition from neighboring countries in terms of quality.

Trident 1

Recently, there was a massive closure in China, leading to a decrease in the supply of paper. This in turn helped Trident as the company received a number of enquiries from China for paper supply.

“I feel events like Paperex are extremely helpful for the industry. They serve as a common platform for showcasing products for a number of companies, big and small. For a company like Trident, it gives us a chance to share our ideology with others and exhibit our entire product offering. Paperex is a great platform for customers and end users to understand the products being offered by various companies,” said Jindal.

Trident, a flagship of Trident Group, is a US$ 1 billion Indian business conglomerate and a global player. The agro-based company has built one of the largest wheat-straw based paper units in the world, driving eco-friendly business growth. Once considered as waste, wheat-straw residue has become an alternate source of revenue for farmers.

Globally, there have been clashes between paper and digital over the past few years. Parts of the US, Canada and some European countries have witnessed a massive decline in the use of paper lately. On the contrary, the Indian paper industry continues to grow and the reason behind it is continuous growth in demand.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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