Trident launches spectra bond paper at Paperex 2017

Trident Limited at Paperex 2017

Naveet Jindal, chief executive officer – paper and chemical marketing, Trident Limited. Photo IPP

Trident Limited has been participating in Paperex for the past 6 years. The event is one of the most significant platforms for players from the paper industry looking to reach out to their potential customers and understand the pulse of the market.

Trident Limited launched their product Spectra Bond at Paperex 2017. The product is a 100 GSM paper which can be used as letterheads. An eco-friendly product, 70-80% wheat-straw is used as pulp in making Spectra Bond and it is majorly made by waste generated from the plywood industry. In the manufacturing process, the company claims to save around 5,000 trees per day.

Initially, it was tough for the company when it launched the copy paper in 2008-09. Customers argued that the paper generated out of wood is of higher quality but Trident came up with products that run better on photocopy machines compared to the traditional paper available for printing.

Recently, the company launched a customer engagement program that aims to penetrate deeper into the channel, understand the market and offer solutions to customer problems. All that the customer needs to do is register with Trident, following which they are given access to a mobile app. Once a customer buys any of Trident products, the cover of the product is equipped with a QR code. The QR code needs to be scanned and the number of points awarded to the customer for buying that particular product is automatically added to their account. These points can be further redeemed in due course of time. This not only helps customers gain profits but also lets the company maintain a continuous data of clients engaged with Trident group.

“Technologically, the Indian paper industry might lag the western countries but it is slowly coming to terms with the advancements. Companies are constantly striving to provide better solutions to customers from the industry,” said Naveet Jindal, chief executive officer – paper and chemical marketing, Trident Limited.

Global players are also quick to realize the hidden potential of the Indian market and hence have been participating in the Indian market aggressively over the years. Due to a free trade agreement with ASEAN, Trident has been facing a stiff competition from neighboring countries in terms of quality.

Recently, there was a massive closure in China, leading to a decrease in the supply of paper. This in turn helped Trident as the company received a number of enquiries from China for paper supply.

“I feel events like Paperex are extremely helpful for the industry. They serve as a common platform for showcasing products for a number of companies, big and small. For a company like Trident, it gives us a chance to share our ideology with others and exhibit our entire product offering. Paperex is a great platform for customers and end users to understand the products being offered by various companies,” said Jindal.

Trident, a flagship of Trident Group, is a US$ 1 billion Indian business conglomerate and a global player. The agro-based company has built one of the largest wheat-straw based paper units in the world, driving eco-friendly business growth. Once considered as waste, wheat-straw residue has become an alternate source of revenue for farmers.

Globally, there have been clashes between paper and digital over the past few years. Parts of the US, Canada and some European countries have witnessed a massive decline in the use of paper lately. On the contrary, the Indian paper industry continues to grow and the reason behind it is continuous growth in demand.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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