EFI and Xerox Announce Next-Generation Fiery Server for Xerox iGen 5 Press

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EFI and Xerox Announce Next-Generation Fiery Server for Xerox iGen 5 Press

Electronics For Imaging has announced the availability of a new EFIT Fiery digital front end (DFE) for the Xerox iGen 5 Press. The Xerox EX-P 5 Print Server Powered by Fiery first made its debut at PRINT 17. The new Fiery DFE supports the iGen 5 Press’ new  White Dry Ink  capability, and is the first commercially available DFE on the new  Fiery FS300 Pro platform.

“We believe the new capabilities with the Fiery DFE will be a significant asset to our customers, especially as it relates to optimizing our fifth station options,” said Ragni Mehta, vice president and general manager, Cut Sheet Business, Xerox. “This partnership with EFI will allow Xerox to capitalize on the ability of White Dry Ink and other specialty colors to increase the breadth of applications that can be produced on the Xerox iGen 5 Press.”

The iGen 5 Press’ new White Dry Ink capability enables printing of brilliant content on colored media, with applications including folding cartons, point of purchase (POP) materials, greeting cards, direct mail postcards, business cards and more. The Fiery DFE makes it easy to manage white dry ink (as well as all other fifth station options) throughout the entire job workflow. For example, Fiery ImageViewer, part of the included Fiery Graphic Arts Package, Premium Edition, allows users to view the ink separation in the raster file to see exactly where white will print, preventing inadvertent errors and reducing waste. 

“The new Fiery DFE for the iGen 5 Press is based on the Fiery NX Premium hardware platform,” said John Henze, vice president of marketing, EFI Fiery. “It features HyperRIP enhancements that allow shops to double their processing speed on more types of jobs. It also includes the new Fiery Command WorkStation 6, the most popular production print job management interface in the industry, which is helping our customers increase their shop floor productivity.” 

Powerful performance combined with ease of use
The new Fiery DFE’s intuitive user interface design enables fast out of the box set-up and use. And the broad offering of job, make-ready and color management tools enables users to unleash the power of the Fiery DFE.  Some of the new Fiery FS300 features  include:

  • Enhanced handling of spot colors, including the ability to overprint up to 127 spot colors per page. In addition, operators can easily prioritize spot color edits on a job basis to satisfy their customers’ specific color preferences.
  • Fiery Color Profiler Suite 4.9, a G7 System Certified profiling and calibrating solution that makes it easy for operators at any skill level to calibrate a Fiery DrivenT Xerox iGen 5 press for G7 compliance. 
  • Object Inspector and Total Area Coverage, two Fiery ImageViewer enhancements that help operators identify imaging problems related to particular object types. This allows for diagnosis of color problems without going back to the source files, saving hours in turnaround time.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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