Color Vision Print adds West India’s first Ricoh Pro C7110sx

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Color Vision Print adds West India’s first Ricoh Pro C7110sx
L to R: Rohit Chheda and Mahesh Chheda of Color Vision Print with Ricoh’s Ashish Jha with the new Ricoh Pro C7110sx

Color Vision Print, a sister concern of Andheri East’s leading digital print house, Chheda Copy Centre, has installed western India’s first Ricoh Pro C7110sx, the fully loaded and top-of-the-line model in the Pro C7100/C7110x series. The printer was installed in September and has scanning and copying facilities as well. Color Vision Print operates from a brand new space near the original Chheda Copy Centre and the total shop floor is spread across 759 square feet. The shop space also houses a solvent machine for flex printing as well as a variety of finishing equipment.

The Pro C7110sx installed at Color Vision Print is 5-color version with the fifth station option of white, clear and neon yellow. The printer has maximum speed of 90 ppm.

“Chheda Copy Centre is already a firmly established name in the commercial hub of Andheri East. Under the brand Color Vision Print, we plan to venture into the premium and highly niche digital print segment. That is why we have opted for the top-of-the-line Pro C7110sx. A choice of clear, white and neon yellow toner with 5-color station devices will enable us to offer value-added applications with attractive design effects,” says Rohit Chheda, who along with his brother Mahesh Chheda manages the entire operations.

The print house deals in printing of visiting cards, posters, letterheads, booklets, stickers, and leaflets, to name just a few items. Major customers include advertising agencies, garment sellers, audiovisual firms and marketing firms. This is the second digital printer from Ricoh at the print house as Chheda Print Centre had installed a Ricoh Pro C651ex in 2011. Chheda Print Centre has been operating in Andheri East for more than three decades.

According to Chheda, with the new state-of-the-art production printer at Color Vision print, the print house will offer special finishes to items such as invitation cards, wedding cards, posters, promotional items, menu cards, etc. Andheri East is a bustling commercial area and has numerous corporate houses and a variety of eateries that often demand high-end jobs in short period of time.

“We will now be able to offer end-to-end solutions to our customers. Since we have an inhouse design team, a great printing set and a fully equipped finishing department, we can now offer all services under one roof and satisfy all types of customers,” says Chheda.

Chheda’s confidence stems from the fact that the finishing section now has a wiro binding machine, a thermal lamination machine, a pinning machine, a half cutting machine, and a perfect binder, among others.

“We are very excited about this new set-up as we enter a very niche segment which offers a lot of opportunities to use our creativity,” Chheda concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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