Color Vision Print adds West India’s first Ricoh Pro C7110sx

Color Vision Print adds West India’s first Ricoh Pro C7110sx
L to R: Rohit Chheda and Mahesh Chheda of Color Vision Print with Ricoh’s Ashish Jha with the new Ricoh Pro C7110sx

Color Vision Print, a sister concern of Andheri East’s leading digital print house, Chheda Copy Centre, has installed western India’s first Ricoh Pro C7110sx, the fully loaded and top-of-the-line model in the Pro C7100/C7110x series. The printer was installed in September and has scanning and copying facilities as well. Color Vision Print operates from a brand new space near the original Chheda Copy Centre and the total shop floor is spread across 759 square feet. The shop space also houses a solvent machine for flex printing as well as a variety of finishing equipment.

The Pro C7110sx installed at Color Vision Print is 5-color version with the fifth station option of white, clear and neon yellow. The printer has maximum speed of 90 ppm.

“Chheda Copy Centre is already a firmly established name in the commercial hub of Andheri East. Under the brand Color Vision Print, we plan to venture into the premium and highly niche digital print segment. That is why we have opted for the top-of-the-line Pro C7110sx. A choice of clear, white and neon yellow toner with 5-color station devices will enable us to offer value-added applications with attractive design effects,” says Rohit Chheda, who along with his brother Mahesh Chheda manages the entire operations.

The print house deals in printing of visiting cards, posters, letterheads, booklets, stickers, and leaflets, to name just a few items. Major customers include advertising agencies, garment sellers, audiovisual firms and marketing firms. This is the second digital printer from Ricoh at the print house as Chheda Print Centre had installed a Ricoh Pro C651ex in 2011. Chheda Print Centre has been operating in Andheri East for more than three decades.

According to Chheda, with the new state-of-the-art production printer at Color Vision print, the print house will offer special finishes to items such as invitation cards, wedding cards, posters, promotional items, menu cards, etc. Andheri East is a bustling commercial area and has numerous corporate houses and a variety of eateries that often demand high-end jobs in short period of time.

“We will now be able to offer end-to-end solutions to our customers. Since we have an inhouse design team, a great printing set and a fully equipped finishing department, we can now offer all services under one roof and satisfy all types of customers,” says Chheda.

Chheda’s confidence stems from the fact that the finishing section now has a wiro binding machine, a thermal lamination machine, a pinning machine, a half cutting machine, and a perfect binder, among others.

“We are very excited about this new set-up as we enter a very niche segment which offers a lot of opportunities to use our creativity,” Chheda concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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