WAN-IFRA’s global campaign to underline the vitality of the news industry

109
WAN-IFRA’s global campaign to underline the vitality of the news industry

During the IFRA World Publishing Expo and DCX Digital Content Expo from 10 to 12 October 2017 in Berlin, leading news brands from across the globe will join the World Association of Newspapers and News Media (WAN-IFRA) and the expo organiser for the launch of the global campaign ‘Make Publishing Successful.’
 
The initiative underlines the vitality of the news industry. To secure its vital role in today’s society, a free press business must continue to prosper in the long term, supported by a reliable flood of new technologies, products and business models.

“In times of rapid changes, people rely on information they can trust and that helps them understand what’s happening in the world. Despite considerable pessimism about the future of journalism, we have the opportunity to create our future,” says Michael Golden, vice chairman of The New York Times Company. The new president of WAN-IFRA promotes the need to facilitate innovative platforms to help publishers meet the ever-changing demands of their consumers.

Expo: A catalyst to drive the transformation process 
The dual fair event of the IFRA World Publishing Expo and new DCX Digital Content Expo is one of those platforms that act as a catalyst to drive the transformation process, to decode future trends, screen innovation trends, and identify innovation partners. The global platform encourages collaboration with technology partners to unlock the innovation potential of providers and to facilitate market access.

The New York Times (USA), the Süddeutsche Zeitung (Germany), The Hindu (India), Irish Independent (Ireland), Le Figaro (France), Die Presse (Austria), and HVG (Hungary) support this effort and the campaign in their respective markets. 

“The IFRA World Publishing Expo has always been a melting pot of news media where publishers gather to evaluate the most recent innovations and developments in technology, network, and learn from each other. We are delighted to partner with the IFRA and the new DCX, and to support the vitality of our industry,” says Stephen Rae, group editor-in-chief of Independent News & Media (INM, Ireland).

Offer good journalism and talk about it
“Commercial success, especially in digital times and continually changing economic conditions, cannot be taken for granted. At IFRA and DCX we will show what is important and offer a network for exchanging views and opinions about success factors,” says Alexander Petsch, chief executive officer of Publishing Exhibition, the Expo organizer. Newspapers, whether print or online, continue to have a wide reach, are well respected brands and employ many outstanding journalists. Their circulation and readership data are compiled and certified by independent organizations. “But the digitization and self-marketing of the media are major challenges that must be confronted.”

“Freedom of expression is a fundamental right, a touchstone of all our freedoms. Solid independent news publishing companies are one of its basic pillars. Our ‘Make Publishing Successful’ campaign is a profession of faith. It is a call for innovation as the culmination of a strong global network,” says Vincent Peyrègne, chief executive officer of WAN-IFRA. Together with our international media network, we want to drive home this message to the public, as well as to policy-makers.”

‘United we stand. For quality journalism.’ 
The initiators of the campaign are promoting the exhibition and their drive to make publishing commercially successful by placing advertisements worldwide. With the message, ‘United we stand. For quality journalism,’ they emphasize the importance of research networks and the common effort to ensure quality journalism.

Together with the worldwide media partners supporting the campaign and WAN-IFRA, Publishing Exhibition aims to discuss additional objectives and messages of the campaign, and increase its network of supporting partners in future. 

More information, visit www.ifra-dcx.com

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here