WAN-IFRA’s global campaign to underline the vitality of the news industry

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WAN-IFRA’s global campaign to underline the vitality of the news industry

During the IFRA World Publishing Expo and DCX Digital Content Expo from 10 to 12 October 2017 in Berlin, leading news brands from across the globe will join the World Association of Newspapers and News Media (WAN-IFRA) and the expo organiser for the launch of the global campaign ‘Make Publishing Successful.’
 
The initiative underlines the vitality of the news industry. To secure its vital role in today’s society, a free press business must continue to prosper in the long term, supported by a reliable flood of new technologies, products and business models.

“In times of rapid changes, people rely on information they can trust and that helps them understand what’s happening in the world. Despite considerable pessimism about the future of journalism, we have the opportunity to create our future,” says Michael Golden, vice chairman of The New York Times Company. The new president of WAN-IFRA promotes the need to facilitate innovative platforms to help publishers meet the ever-changing demands of their consumers.

Expo: A catalyst to drive the transformation process 
The dual fair event of the IFRA World Publishing Expo and new DCX Digital Content Expo is one of those platforms that act as a catalyst to drive the transformation process, to decode future trends, screen innovation trends, and identify innovation partners. The global platform encourages collaboration with technology partners to unlock the innovation potential of providers and to facilitate market access.

The New York Times (USA), the Süddeutsche Zeitung (Germany), The Hindu (India), Irish Independent (Ireland), Le Figaro (France), Die Presse (Austria), and HVG (Hungary) support this effort and the campaign in their respective markets. 

“The IFRA World Publishing Expo has always been a melting pot of news media where publishers gather to evaluate the most recent innovations and developments in technology, network, and learn from each other. We are delighted to partner with the IFRA and the new DCX, and to support the vitality of our industry,” says Stephen Rae, group editor-in-chief of Independent News & Media (INM, Ireland).

Offer good journalism and talk about it
“Commercial success, especially in digital times and continually changing economic conditions, cannot be taken for granted. At IFRA and DCX we will show what is important and offer a network for exchanging views and opinions about success factors,” says Alexander Petsch, chief executive officer of Publishing Exhibition, the Expo organizer. Newspapers, whether print or online, continue to have a wide reach, are well respected brands and employ many outstanding journalists. Their circulation and readership data are compiled and certified by independent organizations. “But the digitization and self-marketing of the media are major challenges that must be confronted.”

“Freedom of expression is a fundamental right, a touchstone of all our freedoms. Solid independent news publishing companies are one of its basic pillars. Our ‘Make Publishing Successful’ campaign is a profession of faith. It is a call for innovation as the culmination of a strong global network,” says Vincent Peyrègne, chief executive officer of WAN-IFRA. Together with our international media network, we want to drive home this message to the public, as well as to policy-makers.”

‘United we stand. For quality journalism.’ 
The initiators of the campaign are promoting the exhibition and their drive to make publishing commercially successful by placing advertisements worldwide. With the message, ‘United we stand. For quality journalism,’ they emphasize the importance of research networks and the common effort to ensure quality journalism.

Together with the worldwide media partners supporting the campaign and WAN-IFRA, Publishing Exhibition aims to discuss additional objectives and messages of the campaign, and increase its network of supporting partners in future. 

More information, visit www.ifra-dcx.com

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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