Odds improve on Saunders’ Lincoln in the Bardo

Odds improve on Saunders’ Lincoln in the Bardo
The Booker Prize short list announced in mid-Sep 2017 includes The Underground Railroad by Colson Whitehead

There were a number of surprises in the Booker Prize short list announced mid-September in which the hot favourite The Underground Railroad by Colson Whitehead was eliminated as well as novels by Arundhati Roy and Zadie Smith. After whittling the long list from 13 to 6 on the short list in mid-September, the odds-on betting favourite at Ladbrokes was George Saunders – Lincoln in the Bardo at 2/1.

Lincoln in the Bardo remains the favourite to win the Man Booker prize this year and with the announcement of the winner barely a week away on 17 October, the odds have improved slightly from 2/1 to 6/4. There are no changes in the odds on Mohsin Hamid’s Exit West and Fiona Mozeley’s Elmet at 4/1, while the rest of the field is starting to fade. Paul Auster’s 4321 that was a 5/1 shot in September has faded to 6/1. The odds on Ali Smith’s Autumn winning remain at 6/1 while the odds on Emily Fridlund’s History of Wolves have gone from 6/1 to 8/1.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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