Odds improve on Saunders’ Lincoln in the Bardo

Odds improve on Saunders’ Lincoln in the Bardo
The Booker Prize short list announced in mid-Sep 2017 includes The Underground Railroad by Colson Whitehead

There were a number of surprises in the Booker Prize short list announced mid-September in which the hot favourite The Underground Railroad by Colson Whitehead was eliminated as well as novels by Arundhati Roy and Zadie Smith. After whittling the long list from 13 to 6 on the short list in mid-September, the odds-on betting favourite at Ladbrokes was George Saunders – Lincoln in the Bardo at 2/1.

Lincoln in the Bardo remains the favourite to win the Man Booker prize this year and with the announcement of the winner barely a week away on 17 October, the odds have improved slightly from 2/1 to 6/4. There are no changes in the odds on Mohsin Hamid’s Exit West and Fiona Mozeley’s Elmet at 4/1, while the rest of the field is starting to fade. Paul Auster’s 4321 that was a 5/1 shot in September has faded to 6/1. The odds on Ali Smith’s Autumn winning remain at 6/1 while the odds on Emily Fridlund’s History of Wolves have gone from 6/1 to 8/1.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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