Odds improve on Saunders’ Lincoln in the Bardo

Odds improve on Saunders’ Lincoln in the Bardo
The Booker Prize short list announced in mid-Sep 2017 includes The Underground Railroad by Colson Whitehead

There were a number of surprises in the Booker Prize short list announced mid-September in which the hot favourite The Underground Railroad by Colson Whitehead was eliminated as well as novels by Arundhati Roy and Zadie Smith. After whittling the long list from 13 to 6 on the short list in mid-September, the odds-on betting favourite at Ladbrokes was George Saunders – Lincoln in the Bardo at 2/1.

Lincoln in the Bardo remains the favourite to win the Man Booker prize this year and with the announcement of the winner barely a week away on 17 October, the odds have improved slightly from 2/1 to 6/4. There are no changes in the odds on Mohsin Hamid’s Exit West and Fiona Mozeley’s Elmet at 4/1, while the rest of the field is starting to fade. Paul Auster’s 4321 that was a 5/1 shot in September has faded to 6/1. The odds on Ali Smith’s Autumn winning remain at 6/1 while the odds on Emily Fridlund’s History of Wolves have gone from 6/1 to 8/1.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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