MWM presents Media 365 and Print 365 for media houses and printers

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MWM

Sweden’s MWM Group, a software and consulting company, plans to showcase its smart software solutions for media houses and printing companies at the WAN-Ifra Expo 2017 from 10 to 12 October in Berlin. The Group provides solutions to many well-known German companies in the printing and media sector, such as Burda and TSB. Stationed at Hall 21A Stand D.02, MWM will bring the MWM Media 365 and MWM Print 365 solutions to the newspapers looking at upgrading their editorial systems for multichannel and targetted publishing.

MWM Media 365 offers marketing opportunities for publishers
With the sales of classic print products on the decline, media houses are increasingly turning their focus on digital sales. Publishers need enormous data in order to understand the requirement of each customer and also to market new products and services. With MWM Media 365, the company provides data on the Customer Journey and makes targeted customer engagement and advertising possible. The solution also helps optimize customer service and case management with a view to enable publishers have a 360-degree view of their customers. In addition, Media 365 can be used as an ERP-system for resource planning, accounting and inventory management.

MWM Print 365 for efficient printing plants
With the printing industry reeling under the presssure of stiff competition, companies are striving to work with the highest efficiency to have an edge. MWM Print 365 software consists of several tracking and calculation tools, such as the CopyTrack copy counting system, the ReelTrack tool for monitoring paper consumption or the planning tool Production Planning. The software can be fully integrated into all common business systems platforms.

Proven solutions
MWM solutions are based on four principles: seamless integration into existing sytems such as SAP; cost control integration; business development support on the basis of reliable information; and user-friendly operation.

 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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