Sweden’s MWM Group, a software and consulting company, plans to showcase its smart software solutions for media houses and printing companies at the WAN-Ifra Expo 2017 from 10 to 12 October in Berlin. The Group provides solutions to many well-known German companies in the printing and media sector, such as Burda and TSB. Stationed at Hall 21A Stand D.02, MWM will bring the MWM Media 365 and MWM Print 365 solutions to the newspapers looking at upgrading their editorial systems for multichannel and targetted publishing.
MWM Media 365 offers marketing opportunities for publishers
With the sales of classic print products on the decline, media houses are increasingly turning their focus on digital sales. Publishers need enormous data in order to understand the requirement of each customer and also to market new products and services. With MWM Media 365, the company provides data on the Customer Journey and makes targeted customer engagement and advertising possible. The solution also helps optimize customer service and case management with a view to enable publishers have a 360-degree view of their customers. In addition, Media 365 can be used as an ERP-system for resource planning, accounting and inventory management.
MWM Print 365 for efficient printing plants
With the printing industry reeling under the presssure of stiff competition, companies are striving to work with the highest efficiency to have an edge. MWM Print 365 software consists of several tracking and calculation tools, such as the CopyTrack copy counting system, the ReelTrack tool for monitoring paper consumption or the planning tool Production Planning. The software can be fully integrated into all common business systems platforms.
Proven solutions
MWM solutions are based on four principles: seamless integration into existing sytems such as SAP; cost control integration; business development support on the basis of reliable information; and user-friendly operation.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.
– Naresh Khanna
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