MWM presents Media 365 and Print 365 for media houses and printers

Big data and smart software solutions

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MWM

Sweden’s MWM Group, a software and consulting company, plans to showcase its smart software solutions for media houses and printing companies at the WAN-Ifra Expo 2017 from 10 to 12 October in Berlin. The Group provides solutions to many well-known German companies in the printing and media sector, such as Burda and TSB. Stationed at Hall 21A Stand D.02, MWM will bring the MWM Media 365 and MWM Print 365 solutions to the newspapers looking at upgrading their editorial systems for multichannel and targetted publishing.

MWM Media 365 offers marketing opportunities for publishers

With the sales of classic print products on the decline, media houses are increasingly turning their focus on digital sales. Publishers need enormous data in order to understand the requirement of each customer and also to market new products and services. With MWM Media 365, the company provides data on the Customer Journey and makes targeted customer engagement and advertising possible. The solution also helps optimize customer service and case management with a view to enable publishers have a 360-degree view of their customers. In addition, Media 365 can be used as an ERP-system for resource planning, accounting and inventory management.

MWM Print 365 for efficient printing plants

With the printing industry reeling under the presssure of stiff competition, companies are striving to work with the highest efficiency to have an edge. MWM Print 365 software consists of several tracking and calculation tools, such as the CopyTrack copy counting system, the ReelTrack tool for monitoring paper consumption or the planning tool Production Planning. The software can be fully integrated into all common business systems platforms.

Proven solutions

MWM solutions are based on four principles: seamless integration into existing sytems such as SAP; cost control integration; business development support on the basis of reliable information; and user-friendly operation.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

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