More than 170 brands to showcase latest solutions

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More than 170 brands to showcase latest solutions
More than 170 brands participate in Media Expo

Organized by Messe Frankfurt Trade Fairs India, the 41st edition of Media Expo, to be held in New Delhi’s Pragati Maidan from 22-24 September 2017, will see over 170 brands present campaign enhancing solutions to create a lasting impact on their audience. Among these are industry’s biggest players including Apsom Technologies, Apollo Polyvinyl, Avery Dennison, Britomatics, Colorjet, Daksh Enterprises, Fujifilm, Gogia Print-o-Grafix, HP Latex, JN Arora, Mimaki, Negi Sign Systems, Sun-sign Tec, Welni International and many more.

In addition to big industry players, many new companies will also be present at the event. First-time participant at the fair Rajiv Manchanda, managing director, Mac Media Expositions shares, “We heard a lot of positive reviews about the show and felt it would be a good platform for a new company like us to interact directly with the key customers. It would surely be a right medium to display our skills, product scopes and grow our brand awareness.”

Exhibitors from China, Korea, Russia and Taiwan will occupy over 20% of the exhibition space. Keeping innovation at the forefront, many companies will be launching new products which will be of special interest to the visitors. Some of the highlights include the launch of fiber laser metal cutting and marking machine by Atcore Tech Solutions, aesthetically designed acrylic LED letters with superior crack resistance for long lasting usage by Gogia Print-O-Grafix, McCal coloured vinyl for backlit signage and Meanwell LED power supply by Sun Sign & Technologies, latest advancements in LED printers and samples of Reggiani soft signs by Arrow Digital, among many others.

Besides, visitors can also look forward to green solutions such as non-adhesive, environment-friendly fabrics, eco-solvent printers, self-adhesive fabrics, eco-friendly wall papers, die-less digital finishing, digital heat transfer technologies for garment application, 100% aqueous non-polluting print technology as well as breathable, washable, fire retardant, dry-strippable, and bio-degradable fabrics. Eco-friendly fabrics that are compatible with eco-solvent, UV & Latex and direct dye sublimation machines will also be showcased at the fair.

Avery Dennison will show their recently launched MPI 3800 architectural wall film at the fair.

“With the launch of our latest product, Avery Dennison MPI 3800, this event comes at the right time. It is the best opportunity for us to present solutions to our customers in printing, advertising and signage industries. We are confident to gain great mileage and exposure through this event,” says Shamrendra Kumar, business head – graphics, Avery Dennison India.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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