Frankfurt Book Fair pre-departure meet, Delhi

Frankfurt Book Fair 2016
Frankfurt Book Fair 2016

The Frankfurt Book Fair Pre-Departure Meet, New Delhi is an initiative aimed at providing insider tips and tricks to participants before they head out to the fair. This year’s Frankfurt Book Fair Pre-Departure Meet, New Delhi brought to light some ideas and strategies to help the exhibitors and business visitors stand out at the book fair. German Book Office New Delhi’s project manager Angela Albert highlighted some crucial to-do’s and how-to’s for the fair as a part of her presentation. GBO New Delhi director Prashasti Rastogi was in conversation with Kapil Kapoor, director, Roli Book; Manasi Subramaniam, senior commissioning editor, Penguin-Random House India; and, Mudit Mohini, owner, Vishv Books. The panel shared their experiences of multiple years, and some insider tips and tricks for international business development opportunities at FBF 2017.

Important things to do and how to do them
Angela Albert’s presentation at Frankfurt Book Fair Pre-Departure Meet provided a number of vital insights that will help participants prep up in advance. She advised that from July onwards, participants need to interact with publishers and agents that they have identified and book their appointments so as to be able to meet them at the book fair in person. They would be at advantage if they finalized their schedules by the end of September and they should also share their stand number information for appointments. It is important to write a brief covering note introducing themselves, their businesses and the work they do and include a link on their catalog. The Rights & Licenses training participants need to create a separate rights catalog, include key information like number of copies sold, excerpts from positive reviews, author information, a picture of the book cover, a preview of some inner pages for illustrated books and other details.

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Angela Albert, project manager, German Book Office New Delhi, making her presentation at the Frankfurt Book Fair Pre-Departure Meet

Networking should be a prime objective
Albert said that taking advantage of the conferences at the book fair should be a prime objective of all participants. The Frankfurt Rights Meeting is the conference to be in for all rights and licensing purposes while they can look forward to valuable tips from the top market performers at a program titled ‘The Markets.’ Another event not to be missed is ‘The Arts+,’ the business festival for the creative industry. Beyond the conferences, participants can look forward to the Business Breakfast, the Business Club Hot Spot Bookfest for after-hours networking where great partnerships are formed.

Publishers Training Programme for Young Professionals 2017
This year’s Publishers Training Programme for Young Professionals will begin with participants bringing five books from their backlists, which have diverse dissemination potential. The participants will do a copyright assessment on the books they choose and will work on a plan to maximize the potential of the existing content. This analysis will be covered under various aspects of product transformation, intellectual property rights (IPR) and data driven marketing strategies.

The publishing industry is going through a revolution in trying to cope up with new-age content-publishing channels. Internet is not a catalyst anymore but a content-publishing option itself changing the playing field for traditional publishing. When creativity in publishing content is the key to survival, factors such as time, resources and economics are working against it. The surplus supply of content has led to a paradox where no one wants to pay for mediocre content and it’s becoming harder to judge what good content is. Therefore, it becomes important for the content publishers to equip themselves with the strategies for 360°degree utilization of content.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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