Frankfurt Book Fair pre-departure meet, Delhi

Frankfurt Book Fair 2016
Frankfurt Book Fair 2016

The Frankfurt Book Fair Pre-Departure Meet, New Delhi is an initiative aimed at providing insider tips and tricks to participants before they head out to the fair. This year’s Frankfurt Book Fair Pre-Departure Meet, New Delhi brought to light some ideas and strategies to help the exhibitors and business visitors stand out at the book fair. German Book Office New Delhi’s project manager Angela Albert highlighted some crucial to-do’s and how-to’s for the fair as a part of her presentation. GBO New Delhi director Prashasti Rastogi was in conversation with Kapil Kapoor, director, Roli Book; Manasi Subramaniam, senior commissioning editor, Penguin-Random House India; and, Mudit Mohini, owner, Vishv Books. The panel shared their experiences of multiple years, and some insider tips and tricks for international business development opportunities at FBF 2017.

Important things to do and how to do them
Angela Albert’s presentation at Frankfurt Book Fair Pre-Departure Meet provided a number of vital insights that will help participants prep up in advance. She advised that from July onwards, participants need to interact with publishers and agents that they have identified and book their appointments so as to be able to meet them at the book fair in person. They would be at advantage if they finalized their schedules by the end of September and they should also share their stand number information for appointments. It is important to write a brief covering note introducing themselves, their businesses and the work they do and include a link on their catalog. The Rights & Licenses training participants need to create a separate rights catalog, include key information like number of copies sold, excerpts from positive reviews, author information, a picture of the book cover, a preview of some inner pages for illustrated books and other details.

 Frankfurt 1

Angela Albert, project manager, German Book Office New Delhi, making her presentation at the Frankfurt Book Fair Pre-Departure Meet

Networking should be a prime objective
Albert said that taking advantage of the conferences at the book fair should be a prime objective of all participants. The Frankfurt Rights Meeting is the conference to be in for all rights and licensing purposes while they can look forward to valuable tips from the top market performers at a program titled ‘The Markets.’ Another event not to be missed is ‘The Arts+,’ the business festival for the creative industry. Beyond the conferences, participants can look forward to the Business Breakfast, the Business Club Hot Spot Bookfest for after-hours networking where great partnerships are formed.

Publishers Training Programme for Young Professionals 2017
This year’s Publishers Training Programme for Young Professionals will begin with participants bringing five books from their backlists, which have diverse dissemination potential. The participants will do a copyright assessment on the books they choose and will work on a plan to maximize the potential of the existing content. This analysis will be covered under various aspects of product transformation, intellectual property rights (IPR) and data driven marketing strategies.

The publishing industry is going through a revolution in trying to cope up with new-age content-publishing channels. Internet is not a catalyst anymore but a content-publishing option itself changing the playing field for traditional publishing. When creativity in publishing content is the key to survival, factors such as time, resources and economics are working against it. The surplus supply of content has led to a paradox where no one wants to pay for mediocre content and it’s becoming harder to judge what good content is. Therefore, it becomes important for the content publishers to equip themselves with the strategies for 360°degree utilization of content.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here