The relatively young Kasturi NX is a mom-and-pop shop headquartered in Dombivli, on the outskirts of Mumbai. Recently, the company replaced its existing digital press with a Konica Minolta C1085. Maharaja Mehta, proprietor, Kasturi NX says, “With the new installation, there has been a two-fold increase in productivity without compromising the quality.” The majority of jobs processed at the company meets the requirement of the brand and advertising agencies.
The Konica Minolta flagship model bizhub C1085 press extends the possibilities of the print service provider to provide a high-volume job. With high image quality and stability, the press satisfies the growing demands of customers and graphic communication providers. Earlier, the company used to produce 10,000 sheets in a month while with the new digital press, the total count has reached 1,13,000 sheets in the past three months. More than high-volume printing, there has been a growing demand for small quantity print jobs or variable data. “Konica Minolta’s digital press provides extensive configuration options to help grow the business. Jobs of smaller volume and other variable data printing jobs with tight deadlines can be met quickly and more efficiently with the C1085, which produces 85 papers in a minute for 60 to 350 gsm papers, thus creating new revenue sources for printers,” Mehta adds.
Mehta conducted a thorough survey with existing users of the C1085 before making his investment. He believes that the bizhub C1085 maintains the stable high image quality from first to the last impression at lower click charges. He, however, did not opt for additional multifunctional options that provide binding, folding and stapling process as the company has a battery of installed postpresses in its unit. In addition, the 400 square feet gala consists of an HP Designjet Z 5400 to produce line drawings and maps and eye-catching signs. Being located next to the Dombivli station, the days are busy for Kasturi NX and time is of great essence ever since it has installed the Konica Minolta C1085. Today, the company has successfully expanded its business operations till Karjat, a sub-district in Raigad.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.