Publish Asia 2017 in Kuala Lumpur from 18 to 20 April

Strengthening print in the digital era

Asian Media Awards 2017, the ceremony of the most prestigious competition in the industry for publishers to benchmark their digital offerings in Asia will take place on 19 April

Publish Asia, the annual meeting place of the Asian news publishing industry which takes place in Dubai from 18 to 20 April, has chosen the tagline ‘Strengthening Print in the Digital Era’ as its main theme for this year’s event. Its already strong conference programme— featuring over 30 speakers, 11 conference sessions and 4 workshops or masterclasses—has recently been consolidated with notable additions to both its print and digital components.

Despite having been written off countless times in the past, the printed newspaper stubbornly refuses to die: “Print is old, but not obsolete,” says Wan-Ifra’s Manfred Werfel, who will present findings from a recently published study on the Print-Online Performance Gap. An agile, multiplatform strategy is therefore the only way forward to satisfy the audience ever-shifting consumption habits. 

On the print side, Publish Asia 2017’s session dedicated to ‘New print products and production strategies’ will feature a case study from the Rheinische Post, a German daily which successfully converted its printing center into a profitable commercial printing company. Fairfax Media, in Australia, operated a similar conversation in the frame of a large scale restructure of its print operations across the country.

A new breakout session titled ‘Innovations in Print’ will also showcase a case study from Star Media Group, which has been able to protect its revenue from print advertising in challenging times more efficiently than most of its competitors thanks to focus on in-house innovations in print. This session will also present the new products and commercial strategies that inkjet newspaper printing can unleash and the presentation of an industry-wide initiative for reducing paper waste and increasing economic and environmental performances.

On the digital side, Publish Asia 2017’s sessions dedicated to ‘Next Level Journalism’ (with speakers from The Guardian, The New York Times, Google Cloud or Facebook) and ‘Making Sense with Data’ (with speakers from NRC Media, Fairfax and SPH) have just been completed by a joint closing keynote presentation by Sirgoo Lee, the former chief executive officer of Korea’s instant messaging app KakaoTalk and Changhee Park, chief operating officer of South Korea’s leading multimedia publisher, JoongAng Ilbo, on the challenges of the digital transformation for legacy publishers.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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