WRH Global India has closed an order with Bengaluru based The Printers Mysore (publishers of Deccan Herald) for a complete mailroom solution. The new mailroom will replace the existing Ferag mailroom system at The Printers. “They decided to go for Ferag this time too, thanks to their great experience with our equipment all these years,” says Kawal Arora, managing director at WRH Global India. “This makes us proud to be associated with them once again and we are happy to be continuing that association with our other customers as well.”
According to Arora, WRH Global has a strong team of local engineers that is geared to provide faster service to its customers. Its local team has been instrumental in helping customers relocate their equipment to new or different plants. “A lot of dependencies that we had on our Swiss engineers have now been reduced and we are now capable of doing a lot with our local engineers. This has helped us reduce the cost of servicing and that’s what our intention was; and I think this is good for the industry as well. This also speaks about our sensitivity to the Indian requirements,” says Arora.
From the Indian market perspective, WRH Global India is happy about its performance. The company has also procured businesses from its regular customers like BCCL, according to Arora. “The major challenge I see in India is when big publishers say that their profits are sinking, and are affecting their capital expenses. Somewhere I feel that capital expenditures should not go down to such a low ebb that it slows down the progress of the overall industry. That is something I am worried about, yet I still see India as a very promising market for both publishers and suppliers,” he shares.
Future plans
Speaking about the company’s strategy and future plans, Arora says, “We are trying to diversify a bit to other industries but with more or less the same production technologies that we already have. It looks like we will taste success on that front as well. Nevertheless, our main aim and focus will always remain with the publishing industry because that is where we are fully associated with and all our R&D is happening on that line.”
A lot of dependencies that we had on our Swiss engineers have now been reduced and we are now capable of doing a lot with our local engineers. This has helped us reduce the cost of servicing and that’s what our intention was; and I think this is good for the industry as well. This also speaks about our sensitivity to the Indian requirements.
Arora adds, “We have our conveyor technology, which can be slightly modified to cover the movement of materials, and can be used in different industries like food, pharma and FMCG. We are trying to get some projects in that side—the reason being the flexibility of our conveyors which can take any crawl, any turn in one chain. We are, for instance, working out with projects wherein the products have to be moved out from the first floor to the second, and then to the ground floor level and again back to the first floor. So, we have to deal with such a complex layout using minimum floor space and minimum transfer points in the conveyors, as well as minimum maintenance and highest up-time. That is a segment we are expert in and we will soon have some success.”
New products launch at drupa
At drupa 2016, WRH launched two new products—one for personalization in insertion and the other for direct mailing. “The products are yet to catch up in India but in future you don’t know what can come through in India as well. I am a firm believer that India will be picking up these products, which although appears futuristic, is not so far eventually. Overall, I see India as a very promising market, and we would do our best to deliver what the market needs.”
