Stunning output of the HP 12000 at drupa

Digital ready to wear versus future ware

732
drupa
The HP 12000 is an upgraded and enhanced version of the HP 10000 which already has several installations in India. Photo IPP

There was a huge push towards packaging at the HP stand at drupa and some of the HP executives we met at the stand spoke about the C500 page wide press intended for corrugated packaging. We will do this along with our other digital packaging at drupa coverage in the July issue of Packaging South Asia that will be released on 6 July. Here I would like to speak a little about the HP 12000 press which will be released later this year and is essentially an upgraded and enhanced version of the HP 10000, a B2 sheetfed press which already has several installations in India.

Our talk with one of the HP technicians demonstrating the 12000 revealed that it will have a new 1600 dpi high definition laser array for enhanced output resolution and quality. The press will print on practically all types of media including black and dark color papers because of its built-in on-press primer and new strong white inks. It also has features such as one-shot printing which allow it to print on non-porous substrates such as plastics and metallized papers. 

The machine is rated 4,600 eco sheets an hour but at 3,650 sheets in 7-color mode. The output shown at HP’s stand at drupa was absolutely stunning and what I found particularly interesting was the quality of output achieved using only three inks while emulating nearly full color saturation and hues. This could mean a major cost saving for many types of jobs. Apparently an American customer has already signed for 25 HP 12000 presses to be delivered this summer.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here