Digital takeover and the spread of packaging

Plan to build a global reference site for Landa

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packaging
Landa’s Nanographic Printing Press technology captured huge audiences at drupa

This year’s ‘Olympiad’ of the printing world was a clear sign of a digital takeover and the spread of packaging across the halls marked progress towards industrializing technologies that in 2012 were in niche applications or at the concept stage. Likely industry changers for packaging sprang from expected sources, others from lesserknown names, but one idea worth backing as a winner at drupa 2016 was the brainchild of a new player in the emerging sector of virtual 3D packaging design.

A light show, music, film, dancers, drummers… Benny Landa threw everything into making his Nanographic technology ‘baby’ the talk of drupa 2016 and thousands poured into the hall to see an S10 spit out paper sheets printed in glorious technicolor. Several times a day, a packed theatre saw the inveterate showman in person drive home his message that digital printers need not choose between high speed and high quality because a Landa offers both at a market-low price; that without exception the S10 is “cost competitive with every printing press in the world,” achieves offset quality on any paper at BI speeds of up to13,000 sph, 8-color, giving “the widest color gamut in the world.”

But all the theatrics in the world cannot persuade a printer then and there to part with a mountain of cash, which suggests deals Landa completed at the show, reportedly worth €450 million in total, involved longstanding converts: companies such as German folding carton printer Colordruck Baiersbronn, the first S10 customer and beta site in Europe; ZRP, of China, a first user in Asia Pacific; and Grupo Gondi, of Mexico, who leads Landa’s digital march into Latin America. 

In the UK, flexible packaging printer Reflex Labels is a paid-up customer waiting for its 656 feet a minute (200 metres a minute) Landa W10 Nanographic press to roll off the line in Israel, four years after buying into the concept at drupa 2012. Since then Reflex director Will Parker has travelled often between Reflex, in Mansfield, and Tel Aviv to be involved in the final development stages of a press he considers “unique and far ahead.”

“The price per metre/per tonne is competitive and disturbing to the market,” says the third-generation printer and a drupa visitor since age five. Whatever the price, which Parker does not disclose, he thinks the W10 “a good investment” for a family business with a turnover of nearly £100 million (approximately Rs. 1,000 crore), 14 sites and 128 staff. The Landa allows the customer not to be inconvenienced by stock holding and waste, and “will create value and opportunities in packaging that labels has become used to,” he says, and potential customers have expressed their interest since 2012 including last month “one of the largest companies in the world.”

The plan is to build a focussed business unit around the Landa and make it the centre of a “visitor experience.” The location for this global reference site for Landa is undecided but will require a high rainfall because Reflex has committed to using rainwater harvested and filtered for the Nanographic waterbased inks.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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