On 20 January 2016, at a select media, customers and channel partners gathering, HP India introduced Michael Boyle – the new vice president and general manager, graphics solutions business, HP for the Asia Pacific and Japan (APJ) region. Boyle replaces Gido van Praag who has shifted to a similar position in HP Europe.
A Appadurai – country manager, digital press and inkjet business solutions, GSB, HP India and Boyle, while speaking to Indian Printer & Publisher, made it very clear that the company would be addressing the digital commercial printing segment more aggressively by deploying the latest machines and productivity enhancing solutions and best practices here in India. Also, like other developed markets, labels and packaging usage is likely to propel the market of the Indigo range of digital presses in India. In a rapidly transforming India, HP senses a strong market for its entire range of digital presses.
Appadurai while announcing that print impressions by HP Indigo printers has reached the 1 billion mark in 2015, highlighted the print segments that HP’s Indigo printers attend to in India with photo albums having the maximum share. He also pointed out that India is the only country which can boast of all series of the Indigo presses from Series 1 to Series 4.
Michael Boyle in his presentation emphasized the 57% growth in India with the Latex 300 Series (FY14-15) plus the multi-installations of industrial Latex machines with two Indian customers. Boyle said, “The transformation in India will be felt in tier-2 and tier-3 cities which will contribute 49% of the urban GDP by 2030 according to the McKinsey Global Institute research.”
Appaduraishowcased some of the great work done by itsIndian Indigo customers. According to him brands love HP Indigo because of the largest media range,special inks and effects, security features and environment friendly printing options. He said, “We India is the largest high-growth market for HP – Michael Boyle New management for HP in the APJ region Showcasing wide format inkjet printers Fujifilm opens its first Demo Centre in Mumbai are very proud of the fantastic work done by our customers. Our success lies in their success and it gives us immense pride to have reached 1 billion print impressions which is a testament to the innovations, hard work and dedication of our customers.”
Boyle said his main emphasis would be on continuing the good work done by his colleagues. He said, “Falling under the broader category of HP Graphics Solutions Business (GSB), the company has a formidable repertoire of digital presses which can bring value to both print service providers and enterprises for making their brands hugely visible. The company desires to replicate its huge success – garnered around the HP Indigo series of cut-sheet digital presses, continuous-fed HP PageWide web digital presses, and HP Latex series of large format printers globally – to India. India is our largest high growth market at the moment and we are very optimistic.”
Since its separation into two distinct companies recently, HP has come out with strong intent for the commercial printing space covering cut-sheet and continuous digital presses as well as the large format printing category. Readers may already know that since 2 November 2015, Hewlett-Packard has split into two parts as it separated its personal computer and printer business from its technology services. The PC and printer business is using the name HP Inc. whereas the services business is operating as Hewlett-Packard Enterprise. The HP Scitex and the HP Indigo business is part of the PC and printer business – that is, HP Inc. Meg Whitman is the CEO of HewlettPackard Enterprise, the corporate computing and networking company, and Dion Weisler is heading HP Inc., the printing and PC company.
