World Publishing Expo will see a revamped concept in 2016, highlighted by the new Digital Media World and Print World conferences and expanded expert guided tours – all focussed on maximizing each media executive’s expo experience. The event, organized by the World Association of Newspapers and News Publishers (Wan-Ifra), is returning to Vienna, and will be held from 10 to 12 October at Reed Messe Wien.
The new format is aimed at creating even more valuable takeaways for visiting news media executives through a more integrated programme – all under one roof and included in the expo entrance fee. “Wan-Ifra constantly strives to serve as the knowledge hub for its members and the news media industry, and the World Publishing Expo is indeed a natural and crucial extension of that,” says Vincent Peyrègne, CEO of Wan-Ifra. “Quite simply, we are focussing all of our resources and activities around our members’ and the industry’s most pressing topics and challenges to wholeheartedly support their efforts with ongoing transformation,” added Thomas Jacob, COO of Wan-Ifra.
The Print World and Digital Media World conferences, free to expo visitors and located at a central stage in the expo hall, will feature top-level keynotes and presentations discussing the industry’s hottest topics. Each 90-minute session will alternate between the two tracks and will be followed by session-related guided tours, allowing visitors to discover the relevant exhibitors in this field and their latest innovations.
Wan-Ifra experts will be on hand to advise interested participants during these free-of-charge guided tours. Digital Media World topics will include Transformation Case Studies; Social Media and Platform Strategies; Monetizing Mobile; Adblocking and Smart Advertising; Online Video; Paid Content 2.0; and Virtual Reality in Storytelling.
Print World sessions will focus on Innovation in Print; Inkjet Applications in Newspaper Production; Adding Value in Prepress; Print and Mailroom; International Newspaper Color Quality Club Case Studies; as well as Opportunities of Low Grammage and Improved Newsprint. Additionally in 2016, the Vienna show will feature matchmaking services, whereby visitors who are looking for specific technologies or services will be matched with the appropriate vendors. Moreover, visitors will be able to book Wan-Ifra experts for free consultation on a variety of topics.
