At Pamex 2015, HP showcased itsflagship HP Indigo 10000 digital press along with other printers and presses from its Indigo, Latex and DesignJet portfolio. Making an impact with its stand seems to be the plan for HP at every exhibition nowadays with its stand being the biggest in Pamex this time at 500 square metres.
“Print service providers (PSPs) in the country are constantly looking forward to expanding their services and adding new capabilities to remain competitive in the marketplace. HP’s Indigo portfolio, is fuelling the industry transformation from analog to digital printing by helping PSPs expand their range of applications and offerings to their customers, increase capacity and go after high-value applications; thereby achieving new levels of customer satisfaction,” said A. Appadurai, country manager, Indigo and Inkjet Solutions, GSB, HP India. “Today, we enjoy a strong base of installed HP Indigo machinesin the country and have been able to achieve unprecedented print impressions in India in 2015 alone – a clear testament to the trust and acceptance of the HP Indigo presses with our customers. Helping our PSPs stay ahead of the curve, grow in volumes and remain profitable is our goal.”
For the first time in a trade show in India, HP showcased its flagship HP Indigo 10000 press – a B2 or 750 mm (long side edge) press. The press has over 200 units installed in 35 countries including India and maintains all the capabilities distinct to the HP Indigo portfolio in a B2 format, to expand digital printing capabilities into previously traditional offset markets, providing high value applications with the widest variety ofsubstrates and unmatched print quality, including spot colors, photo inks and white. Latest enhancements for the HP Indigo 10000 include additional ElectroInk inks, including white, light cyan, light magenta and spot colors; and HP Indigo Enhanced Productivity Mode (EPM), which eliminates black via three-color printing and enables an increase in color printing output by 33%. About 25% of pages printed on HP Indigo 10000 presses are now said to be done so using EPM.
Also on display, the HP Indigo 7800 press with automated color management aided by an in-line spectrophotometer aims to reduce the need for manual color manipulations. Media fingerprinting, 3D color calibration, spot color refinement and other advanced color management tools ensure more accurate color matching on a variety of substrates, color consistency across presses and sites. A new fluorescent pink ink was also shown.
Along with the two Indigo presses, HP also showcased the HP Latex 360 Printer, HP Designjet T3500 Production eMFP and HP DesignJet D5800 production printers. Education seminars for the brand owners and agencies – brand managers and agencies were also arranged to help them reach their end consumers.
Real-world application stations
HP showcased themed application stations for its customers and visitors ranging from commercial, pharmaceuticals, labels and packaging to branding, allowing specific vertical customers to experience first-hand, the various possibilities with HP’s Indigo digital printing technology. The application stations included rich displays and applications printed on HP’s Indigo, Latex and DesignJet printers like marketing collaterals, publishing, and direct mailers, calendars, wrapping paper, posters, cut prints, cards, high-quality publications including coffee table books, mosaic applicationslabel and flexible packaging samples, folding cartons, shrink sleeves, portraits and art reproductions, signages, drawings, maps, films and papers samples, textiles, canvas and wall papers. A special dedicated B2 gallery showcased the real world commercial and packaging B2 applications.
