Online training on how to sell the value of colour capabilities

IDEAlliance launches training and certification program for sales and account executives

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The US-based IDEAlliance has announced an important addition to its online training portfolio, Color Management Professional Training for Sales and Account Managers. IppStar based in Noida in the Delhi NCR is the IDEAlliance affiliate in the country, and it operates these colour management training and certification programs as IDEAlliance India. IDEAlliance India already has several members who can avail discounts on an extensive set of eLearning courses.

The IDEAlliance Color Management Professional – Sales is an online program designed to bring the value of colour quality to the sales team in easy-to-understand terms. Consisting of five lessons, this eLearning program provides a unique opportunity to educate the sales team – or others who interact directly with the end customer – to the fundamentals of colour management, without overloading on the technical details.

Steve Bonoff, IDEAlliance executive vice president, commented, “IDEAlliance members are known for their extraordinary capabilities in colour and quality. We’re excited to support them in selling the value of their company’s colour capabilities by ensuring that their sales professionals are fully aware of the benefits of colour management for their company and clients.”

Programs are available 24×7 from the IDEAlliance website. Those who wish to be recognized for their expanded knowledge of colour management may complete an online exam to achieve the industry recognition of Color Management Professional – Sales, and be added to the IDEAlliance database of certified professionals. Program lessons include: The Realities of Living in a Colorful Society; The Cross-Media Color World; Standards and Best Practices; Devices and Platforms; and The Color Value Proposition.

As a holiday reward, use the coupon code CMPSALES14 before January 15, 2014 to receive 10% off enrollment. Details and enrollment at www.idealliance.org/cmpsales

IDEAlliance Color Management Professional Training
The Color Management Professional (CMP) certification program is comprised of a series of online video instructional colour

management courses and
exams. The CMP
certification program
begins with an extensive
course on ‘Color
Management
Fundamentals’ where you can
achieve certification as a ‘Color Management Professional.’ This is followed by additional instructional courses to seek ‘Expert’ certification in many speciality areas within a graphic communication production environment. Details at www.idealliance.org/certifications/co

lor-management-professional IDEAlliance (International Digital

Enterprise Alliance) is a global community of content and media

creators, and their service providers, material suppliers, and

technology partners. The association identifies best

practices for efficient end- to-end digital media workflows – from content

creation through delivery. Through its active

committees, educational conferences, webinars, training and certification programs, IDEAlliance provides its members the forum for the exchange of information that results in the creation of the media production industry’s most valued standards.

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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

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