Deliberate conception of stories across platforms

Ifra News Design Conference 3 and 4 June 2014 in Mumbai

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L – R: Anup Gupta, group creative director, HT Media; Kalpesh Yagnik, national editor, Dainik Bhaskar Group; and G V Sreekumar, associate professor, Industrial Design Centre, IIT Mumbai

The wan Ifra News Design partnership with (SND)2014 is the second biennial conference on news design being held in South Asia. Whereas newspaper design for print has become simpler and software-based, it has become more dynamic. This is because with

device-led news distribution picking up, the content has to flow into multiple formats and take up varied forms and shapes both in print as well as digital media.

Multi format design

The display and design has to be vastly different for print and for the screens of computers, tablets and cell phones. With changing reader behaviour and

new editorial products, the editors and designers have to move between long form and short form narration, vector illustrations and graphics, photographs and maps, and figure out the best way to use the type and color palette.

The Mumbai conference will have sessions on Newspaper Design and Redesign; Typography; Information Graphics and Photography and Tablet Design. The sessions will be preceded by two pre-conference learning work shops on 2 June at the same venue. The pre-conference workshop on ‘Newspaper Design’ will be lead by well known news designer Lucie Lacava. It will help the participants pick up concepts to develop design styles unique for their publication. Designers and editors from India and abroad who have guided major design initiatives in reputed publications will speak on the latest developments in the field of news design and storytelling for print and digital.

Conference speakers

“We now have a catalogue of incredibly sophisticated storytelling deliberately conceived to work across

many platforms,” said the Conference chairman, Stephen Komives, the executive director of SND. “This is hugely inspiring; it represents a sea change from the ‘one-platform-or-the- other’ approach that has dominated the last two decades. The tools now exist to meet every reader, wherever they are, on a high level.”

The best designers and editors of large newsrooms that implement storytelling conceived to work across platforms will speak at the conference

— Haika Hinze art director of Die Zeit, a six time winner of the SND’s ‘World’s Best Designed Paper.” Anup Gupta, Group creative director, HT Media; Kalpesh Yagnik, national

editor, Dainik Bhaskar; GV Sreekumar, associate professor, Industrial Design Centre, IIT-Mumbai; and Vinod Verma editor Digital and Convergence, Amar Ujala are among the speakers.

Participants registering before 5 May can avail an early bird discount on the conference registration fee. For more information and updates, you may visit the website www.wan- ifra.org/ndi. Indian Printer and Publisher which completed 35 years this April and has been at the forefront of promoting newspaper design and publication conferences is the media

partner for the event.

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