Bagasse-based paper products at TNPL’s stand at Paperex 2023

Paper consumption has gone down but not going to die – D Arasu

1013
TNPL
TNPL booth at Paperex 2023 Photo- IPP

At Paperex 2023, Tamil Nadu Newsprint and Papers Limited (TNPL) — a leading manufacturer of paper from bagasse — highlighted its packaging boards and cup stocks. Maplitho varieties such as TNPL radiant platinum, TNPL radiant stationery, TNPL eco maplitho and folding box board (FBB), SBS board varieties such as aura fold plus, aura brilliant plus, aura grafik, and cup stock varieties aura flute, aura flute supreme were other highlights of TNPL’s stand.

Paper cups, printing cards, folding boards, and copier samples were displayed aesthetically at TNPL stand. In an interaction, D Arasu, senior marketing manager, TNPL, highlighted the footfall at the exhibition. “It was not too crowded on the first day, but the subsequent days saw a flood of attendees at every stand,” Arasu said.

TNPL
D Arasu, senior marketing manager, TNPL at Paperex 2023
Photo- IPP

At its plant in Karur and Trichy districts, TNPL produces 4.4 lakh tonnes and 2.5 lakh tonnes of paper and board, respectively, every year. The Karur district unit is dedicated to the production of paper and copiers whereas the other unit is for boards. The company, labeled as one of the largest bagasse-based paper mills, exports one-fifth of its products to various European countries, Sri Lanka, Kenya, UAE, and others. Many leading Indian publishers are TNPL’s customers as well.

Citing the example of Paperex, a big event even in a digital world, Arasu and his team were optimistic that the paper consumption graph would never fall. “Paper consumption has gone down for sure. It may reduce but will not die.”

The audience knows about the paper industry, the paper production process, and usage. But they are here to gain some new insights about the industry and witness innovations,” he said.

The fastest growing democracy in the world could be a market for your products !

If you are confused by slow and poor sales to a seemingly large but immensely noisy and fragmented market, you are not alone! If your product is great, or viable, or appropriate, you can find your sweet spot in this more than US$ 4.3 trillion economy. The trick is to understand your potential and addressable markets, which we can help with in light of your direct competition. We understand marketing, communication, and sales strategies for market entry and growth.

If you are an OEM or a supplier with a strategy and budget, talk to us about using our hybrid print, web, video, and social media channels for locating and dominating your addressable markets in India and South Asia. We may be one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience. Our 50 years of domain knowledge observing technological change and understanding of business and financials, includes the best globally recognized technical writers. Apart from our industry award winners, an experienced team is ready to meet you and your customers for content.

India’s fast-growing economy and evolving democracy has considerable headroom for print. Get our 2026 media kit and recalibrate your role in this dynamic market.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 12 January 2026

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here