TAS Premium has become the official partner for Vanguard Europe in Portugal and Spain in a strategic step where both companies see important growth opportunities. The exclusive agreement covers sales and distribution, service, ink supply and distribution, plus ongoing after-sales support.
A subsidiary of Vanguard Digital Printing Systems Corp, of Lawrenceville, Georgia, USA, producing 200 systems a year, Vanguard Europe believes the announcement underpins its strategy to become market leader through growing customers’ business together through meeting and anticipating their needs.
TAS (Technical Assistance Services) Premium, covers the Iberia peninsular from its headquarters in Lisbon, Portugal. The company, which is headed by Samuel Correia and André Dias who both have many years’ experience in digital flatbed and roll-to-roll markets, offers bespoke expertise to customers in their digital transformation, as well as providing premium technical service support.
“This is a huge opportunity,” said Correia, general manager of TAS Premium. “We are very excited for the future of this new endeavor with Vanguard Europe to promote high quality, industrial speed production machines that are competitively priced in the marketplace. Flexibility, quality of print and simplicity to operate, as well as sustainable benefits, are all part of the reasons why we are convinced this partnership will grow significantly in a short space of time. We know we are dealing with a great and supportive team from Vanguard.”
Yiannis Apostolidis, Vanguard Europe’s Business Development director, said, “We see many benefits and value having such a knowledgeable and experienced team as our new partners in Portugal and Spain. This announcement marks another significant step forward in our strategy to become market leader through providing true digital flatbed and roll-to-roll UV LED production printers from a company in the Durst Group that are designed both in Europe and the US, and assembled in Europe.”
Vanguard Europe provides digital flatbed printing systems across sectors including signage, decoration, corporate, industrial and packaging. It operates a global distribution and service network through resellers, distributors and other partners across Europe.
Formed in late 2021, Vanguard Europe is the European subsidiary of Vanguard Digital Printing Systems Corporation. The company has its European base in Brixen, Italy, near to parent company Durst Group’s global headquarters from where it coordinates a distribution and service network through resellers, distributors, and other partners, as well as assembling the machines. Vanguard Europe serves flatbed and UV production industrial markets.
Durst acquired Vanguard in 2020 to give it a better footprint in the North American market. While Durst mainly produces expensive high-end hybrid printers, Vanguard concentrates on the more cost-conscious end of the market. So Durst has set up Vanguard Europe to exploit this synergy in its home markets, using its more affordable range of printers to attract customers into the Durst eco-system. the Indian Printer and Publisher’s Nessan Cleary had earlier reported.
