The partnership is meant for the Indian market. Brother India provides A4 printers, meant especially for enterprise customers. Konica Minolta will promote these products under the original brand name, Brother. Through this partnership, Konica Minolta will address the consumer needs for similar A4 size printers in this segment.
Commenting on the partnership, Katsuhisa Asari, managing director of Konica Minolta Business Solutions said, “We at Konica Minolta India are thrilled to partner with Brother India. This partnership will provide more growth opportunities for both organizations. The difficulties presented by the digital transition have greatly aided our learning and exposed us to newer consumer behaviors, allowing us to provide value to our clients in the form of specialized marketing solutions. Our “customer-centric” approach will help us to align the needs by offering various product solutions.”
Alok Nigam, managing director of Brother International (India). Photo Konica Minolta
Alok Nigam, managing directorofBrother International, commented, “We are excited to begin this new cooperation with Konica Minolta to reach new audiences in the dynamic and vibrant Indian printing market. We continually seek innovative methods to complement the changing consumption habits of our consumers. This partnership offers complete printing solutions with A4 & A3 capabilities to the customers & makes it mutually beneficial for Brother India & Konica Minolta.”
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Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.
