Archroma, in specialty chemicals towards sustainable solutions, has announced the launch of a collaboration with the University of North Carolina Greensboro (UNCG) and its consumer, apparel, and retail studies (CARS) department, aiming to further the education of its students in the area of color management expertize.
As per the agreement, Archroma will donate its leading-edge industry color management tools for their design projects, gaining hands-on expertise that equips them for successful careers in the fashion and textiles industries.
The students will have access to a complete set of the ready-to-use color library developed by Archroma for cotton and polyester. The library, well known among fashion designers and stylists as the Color Atlas by Archroma, was launched in 2016 to provide off-the-shelf color inspiration that can be implemented in production with just a few clicks.
Today, the Color Atlas contains 4’320 colors applicable on cotton poplin, almost double compared to similar tools available to textile and fashion specialists, and 1,440 colors on polyester.
Besides the physical Color Atlas library, the students in the CARS program will also have access to the entire digital files for use in the industry-leading 3D fashion design and development software Browzwear VSticher.
The students will be able to use the Color Atlas books and the digital data as color selection resources for various projects and assignments.
“Archroma is very proud to help grow a young generation of students who launch in their careers armed with hands-on experience on our innovative color management tools,” says Fred Gliddon, Dyeing Operations and Sales manager at Archroma. “The Color Atlas by Archroma is a practical, actionable platform for efficient, time-saving color management, and it is also a wonderful source of inspiration with more than 5,760 colors.”
Dr Nancy Hodges, head of the CARS department at UNCG, adds, “We are excited to use the color atlas platform by Archroma in the classroom to teach students about the importance of color management and inspire creativity and innovation through color. By working together with Archroma, CARS students will be industry-ready when they graduate.”
