At the In-Store Asia 2019 expo, Mumbai-based advertising, display and POS/POP solutions provider, Spectrum Scan, promoted the idea of sustainability and displayed the range of plastic and corrugated board-based solutions it can provide.
Spectrum Scan was founded in late-1980s and over the years has become one of India’s leading players providing branding solutions to a large number of brand owners. Spectrum’s state-of-the-art facility in Vasai in north Mumbai is where all the innovation happens. It has a backward integration via extruding its own plastic sheets for high impact polystyrene, acrylonitrile butadiene styrene and polypropylene. Spectrum has now invested in new technology and has entered the corrugated retail display and furniture business.
“At In-Store Asia, we are showing our capabilities in offering corrugated board based banding solutions. We are displaying all kinds of corrugated displays and furniture. We even have a train made of corrugated board at the show,” says Amit Shah, managing director, Spectrum Scan.
In addition to various branding and retail displays, Spectrum Scan stand has a train made of corrugated board, showing the kind of expertise the company now has in working with corrugated board. This train made of corrugated board will be donated to the Indian Railways and will be on display at Railway Heritage Museum in Mumbai.
Branding that engages
Talking about the trends in the industry, Shah says that customers are now demanding value. He says that service providers should create needs rather than go for need-based supply, do more market research, instead of supplier become solution provider, and offer extra services without the customer asking for it.
“The retail industry is going through a transformation. Customers now prefer branding solutions that are interactive and engaging; at the same time environment friendly,” Shah says.
With environment and sustainability in mind, Spectrum Scan is now aggressively promoting its corrugated solutions. Shah says that the plastic that the company uses is all recycled and reused internally.
“The future will be all about sustainability and recyclability and I can say with full confidence that Spectrum now offers solutions that are fully recyclable – corrugated board and plastic,” Shah concludes.
