Each of the 12 stations has been divided into separate schedules. Bidders can bid for one or several schedules.
The Delhi Metro Rail Corporation has invited bids to hand over exclusive co-branding rights at 12 metro stations to private bidders for 10 years, with a possible five-year extension.
The stations are Delhi Gate, Janpath, Khan Market, Jangpura, Moolchand, Kailash Colony, Govind Puri, Harkesh Nagar Okhla, Jasola Apollo, Mohan Estate, Tughlakabad and Badarpur Border.
The branding rights include station naming, indoor and outdoor advertising spaces, retail areas, station coloring, and audio announcements inside trains. Each of the 12 stations has been divided into separate schedules. Bidders can bid for one or several schedules.
Anyone who bids on a station has to take all of its advertising space and cannot give back part of it during the contract. The station goes to whoever offers the highest rate.
The tender document costs ₹29,500 and non-refundable. The pre-bid meeting was held on 29 October, and the question-and-answer window closed on 5 November.
Bids close at 3 pm on Monday, 16 November. The technical and financial bids will be opened together at 3 pm on November 17. Each bid stays valid for 180 days.
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