MR Print sees growth in digital embellishment market

Delhi printer installs AccurioShine 3600 from Konica Minolta

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Proprietor Vishal Sharma with the AccurioShine 3600 from Konica Minolta

Delhi’s MR Print, a commercial printer and packaging provider in the Naraina Industrial Area, which recently made a shift toward digital, is growing with the installation of a Konica Minolta AccurioShine 3600. The printer sees growth in high-quality marketing materials, premium packaging, luxury-finish wedding cards, corporate gifting, and other niche applications.

Proprietor Vishal Sharma said, “Our first step into the digital printing world was marked by the installation of our first Konica Minolta production printer. In April 2024, we decided to venture into the digital embellishment market by installing the Konica Minolta AccurioShine 3600. The growing demand for premium printing solutions, especially for wedding albums, photo books, and marketing materials, motivated us to take this step.”

He says he opted for the AccurioShine 3600 because it perfectly complements his vision of diversifying services. “Its ability to add premium embellishments, such as foil and spot UV finishes allows us to cater to high-value clientele and deliver unmatched quality. We have confidence in Konica Minolta’s technology and the support they provided throughout our journey. Their innovative solutions have empowered us to grow and excel in the digital embellishment segment,” he adds.

On business, he says, “Our expertise lies in high-quality digital printing. With the addition of the AccurioShine 3600, we offer digital embellishment services, enabling us to provide foil and spot UV finishes that enhance the appeal of premium products for our clients. The press has been a game-changer. It opened up new business opportunities in the digital embellishment market and allowed us to meet the demand for premium printing solutions.”

He says MR Print aims to elevate its service portfolio by offering premium embellishment options. “This investment is helping us attract new customers while also increasing the value we deliver to our existing clients. Our aim is to elevate our service portfolio by offering premium embellishment options. This investment is helping us attract new customers while also increasing the value we deliver to our existing clients.”

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