Traditional news audiences are shrinking. The news media is facing challenges posed by rising mis- and disinformation, declining trust, attacks by politicians and an uncertain business environment. The youth are consuming news and other content in many diverse ways that news outlets are struggling to comprehend and monetize.
Although there is so much news out there, many of the sources are unverified, and this is exacerbated now by AI generated content, which compounds the distrust in news. Producers of news content are asking themselves what people really want.
“People don’t want objectivity…They want to either be affirmed or educated or included or feel like they can build on that story,” said V Spehar, content creator and Under the Desk News founder, at the recent Poynter Institute OnPoynt roundtable, where industry leaders discussed the myths about news avoidance and trust.
The Asian Media Leaders Summit at Grand Copthorne Waterfront Hotel in Singapore on 6 and 7 November will discuss these issues and more. Leading voices from Agence France-Presse, the BBC, Syli, Stuff (New Zealand) and others will talk about what matters most in journalism today, what stories matter the most, how to engage readers, how to earn their trust and also do all that with ever tightening editorial budgets, Wan-Ifra reported.
The speakers include Alex Murray, verification lead, BBC Verify; Keith Lynch, editor in chief, Stuff Digital, New Zealand; India’s L V Navaneeth, CEO, The Hindu Group and others.
The summit is a gathering of senior business and editorial leaders from the region and around the world to discuss at a strategic level, pressing issues the news media industry is facing today and where the industry is headed. A platform where the leading lights of the industry can share knowledge and experience in two tracks.
