At its first-ever participation at Media Expo, Fujifilm Prints, the photo imaging division of Fujifilm showcased its ApeosPro series printer, specifically designed for the photo printing and commercial printing markets. Fujifilm Prints highlighted the printer’s applications at its stand for a first-hand experience.
A team spokesperson emphasized the machine’s technology, underscoring its appeal to professionals seeking high print quality. “We are targeting both the photo printing and commercial printing industries with the ApeosPro series,” he said. “The print quality is the best industrial standard available in the market today, thanks to our 10-bit technology, which offers a wide color gamut and superior color reproduction.”
The machine boasts a world-first LED print engine, which allows it to achieve 2400 dpi resolution, delivering incredibly sharp and detailed prints. This technology can handle a wide range of media, from lightweight 52 gsm paper to thicker 350 gsm card stock, making it suitable for everything from high-quality photo prints to heavyweight commercial printing applications.
The spokesperson highlighted the machine’s Super EA Eco toner, designed to produce vibrant and true-to-life colors. “This toner is a game-changer for the photo book printing industry,” he said. “The combination of 10-bit technology and the Super EA Eco toner ensures that we get a wide color spectrum, resulting in exceptional color vibrancy and smooth gradation.”
The ApeosPro delivers vivid expression of color, high-resolution output, and support for a wide range of paper types, and combines these with diverse post-processing features to provide large-format photo books and other high-value-added commercial products that are increasingly in demand in recent years. According to the spokesperson, the machine supports the future of print businesses with its high quality that meets the strict demands of professionals.
While offset printing has long been the standard for high-volume print runs, the market is increasingly moving towards shorter print runs with a greater emphasis on quality. The spokesperson acknowledged this change, explaining, “Offset printing remains the most cost-effective solution for large-scale print jobs, but the industry is moving towards fewer prints with higher quality demands. This is where digital printing steps in digital printing quality is surpassing that of offset in many cases.” He says, “A growing number of customers are choosing digital printers for even their larger jobs because they now prioritize print quality over cost.”
The Media Expo provided Fujifilm with an opportunity to showcase the capabilities of the ApeosPro series to a wide and diverse audience. “In exhibitions like Media Expo, you get to meet customers from different sectors of the printing industry,” the spokesperson said. “It’s our job to identify the ones with the highest potential and follow up with them after the exhibition to finalize deals.”
