Leading printer manufacturer, Brother, has announced the launch of its new laser printer range designed to improve the productivity of SOHO, SMB and corporate segments. From compact to versatile printing devices catering to the needs of businesses, this new range offers a solution to various work settings and demands with an array of efficiency-boosting features. With print speeds of up to 34 pages per minute, automatic 2-sided print, and a generous paper-tray capacity for up to 250 sheets, users can print, scan and copy large quantities, efficiently and without interruption.
The newly launched mono and color printers allow seamless integration with various devices and networks with support for wireless and USB connectivity, along with the Brother Mobile Connect App. With the ability to send documents straight to a mobile, tablet, or desktop, the devices make document management more efficient for users.
From the initial setup to efficient print management, Brother has designed these printers with the end user in mind, simplifying the printing experience without compromising the performance and print quality.
The Toner Box Series is a cost-effective printing solution for SMBs looking for high-volume, good-quality printing. It comes with 2600 pages yield in-box toner. Its cost-saving toner box technology reduces printing costs to 33 paise per page, making it the perfect printing partner. The series has 4 multifunction printers and 2 single-function printers.
The Mono Laser Printer Series has been designed to deliver high-quality, cost-effective monochrome printing. This series offers high print speed and automatic duplex printing that reduces paper usage. With 3000-page in-box toner, it reduces the hassle of refilling or changing the cartridge frequently. It also comes with a 5000-page supply toner that reduces the cost per page. This series is suitable for SMBs, large corporates and government offices with its high print volume capability. The series has 4 printers and 3 multifunction centers.
The next range is the color LED printers and multi-function printer series. The color output of the printers delivers visually attractive documents perfect for marketing and other business document needs. These are designed to meet all color printing needs with compact size and quiet operations. The printers deliver the same print speeds in both mono and color and with its 2-side printing, it saves paper. Additionally, high cartridge yield reduces the per-page cost. The series has two single-function printers and 2 multifunction printers.
In an exclusive interaction with Indian Printer & Publisher on the sidelines of the launch on 8 August 2024 at the Le Meridien in New Delhi, Salem Nishi, director – Brother International (India) said, “Brother India is always thriving to deliver quality and value with their range of products. We’re committed to expanding our footprint in the Indian business printers segment, aiming for a 35% market share over the next three years. We plan to double our dealer network to reach 10,000 partners and are actively growing our presence on eCommerce platforms, which contribute to 17% of our total sales. Our strategy is clear: to provide superior solutions that meet the evolving needs of Indian businesses.”
“With these new single functions and multifunction printers, Brother International is offering cost-effective printing solutions that boost business productivity without any compromise. We are happy to introduce a wide range of 17 printers to the Indian customer that cater to the ever-changing need of having the best of printing technology at an affordable price. The monochrome and color LED series also improves workflow by offering features like security function, wireless connectivity, and mobile printing. We have ensured that customers get the optimal usage out of our printers,” said Alok Nigam, managing director at Brother International India
This new range will be available in the market through Brother India’s genuine retailers and channel partners across the country and even on eCommerce platforms.
Brother International (India) incorporated in 2006 operates with fully integrated sales, marketing, and service capabilities. Headquartered in Mumbai, Brother has six offices in Chennai, Delhi, Bangalore, Pune, Kolkata and Lucknow. Brother India has three business segments in India – printing business, labeling and solutions business and sewing and embroidery machines business. It services its customers through 15 warehouses nationally.
Brother now produces quality innovative products for the print and imaging, labeling, and sewing markets. Key products include laser printers, multi-function centers (MFCs), fax machines, label printers, and a wide range of home and industrial sewing machines.
Brother International was founded in 1908 as a sewing machine repair company by two brothers, Masayoshi and Jitsuichi Yasui, in Nagoya, Japan. For more than a century, Brother has won recognition as a brand synonymous with delivering product innovation and customer satisfaction. Brother has 17 production sites (including five factories of Brother Industries) and 52 sales companies operating in 44 countries in different regions today.
The company had a total sales revenue of Rs 47,720 crore in FY 2023 – 24 with 62.6% coming from the printing and solutions business. Asia and others (including India) contributed to 23.8% of the sales in this period. The company has grown 19 times in its size since it was started in 1908, Nigam said.
