After drupa 2024, the global printing and packaging industry is abuzz with new trends and technological advancements. Let us examine key innovations from Kurz and market trends with a focus on the Indian market.
Market trends and innovations
Labels and packaging: The labels and packaging sector is experiencing a surge in demand for enhanced visual aesthetics. Kurz’s advancements in foil technology, including lightline invisible foils and second surface foils, offer striking holographic effects on transparent plastics and sleeves. The distorun module introduces pioneering single-image 3D effects, adding sophistication and depth to packaging designs.
Book POD and photo segments: In the print-on-demand (POD) sector for books and photos, affordability and quality are paramount. Kurz’s digital metal technology, providing exquisite 2D and 3D varnishing and foiling, enhances the aesthetic appeal of books and diaries. This is particularly relevant in India where there is a substantial market for religious texts and hardbound books.
Leveraging trends in India: Indian consumers prioritize quality, price, and visual appeal. By adopting multicolor overprinting on foils and utilizing holographic effects, Indian printers can significantly enhance product aesthetics. Kurz’s quality foils, combined with innovative decoration techniques, can help Indian brands stand out in a competitive market.
Investment trends and digital transformation: With rapid advancements in printing technology, significant capital investments are necessary. At drupa 2024, Kurz is showcasing advanced digital machines capable of high-speed spot and 3D varnishing and foiling. These machines are essential for label suppliers aiming to meet the evolving demands of brands.
Measuring success in labels and packaging
Success in this sector is measured by the quality of printing and packaging design. Converters must adopt innovative decoration methods to attract consumers and gain a competitive edge.
Focus on customization and sustainability: Brands demand customization, sustainability, and quality assurance. Printers and packagers must invest in the latest technology to offer advanced techniques and designs. Kurz emphasizes the need for global decoration techniques to meet these demands.
Strategic advice for CEOs
CEOs should capitalize on India’s growing economy by making it a regional hub for manufacturing and services. Emphasizing sustainability, companies should adopt eco-friendly materials and sustainable packaging. Expansion into emerging markets and leveraging India’s skilled talent pool are crucial. Funding can come from internal resources and external financing options.
Commitment to sustainability
Kurz has made significant strides in sustainability, such as reducing the polyester carrier thickness, which cuts carbon footprints by 50%. Initiatives like Recosys focus on recycling polyester waste, reflecting the industry’s commitment to sustainability.
As drupa 2024 unfolds, these insights and innovations promise to reshape the Indian printing industry, driving it toward a future of enhanced aesthetics, sustainability, and technological advancement.
