drupa and Printing United move together

Future-proofing by cooperating, collaborating and consolidating?

(L) Ford Bowers, CEO, Printing United Alliance and (R) Sabine Geldermann, director Print Technologies at Drupa

On the first three days of the show, some people we spoke to were wondering whether this would be the last or last-but-one drupa. Due to the 2020-21 pandemic, show organizers have encountered big losses. After the previous show in 2016, many of the major machine manufacturers announced that they would drastically reduce their trade fair presence in the future.

For the past 10 years or so, attendance at the mega-trade fairs has been steadily decreasing. It seemed logical that at some point drupa would have to reinvent itself as well. Many new exhibitions are gaining traction in Asia, Africa, and Latin America. The future paradigms could be fragmentation, or perhaps cooperation, collaboration, and consolidation. However, the route to both dissolution and consolidation could be long and arduous.

Perhaps, as a first step, came the announcement today that the organizers of drupa, Messe Düsseldorf Group, and the organizers of the US’s main printing show, Printing United Alliance, have entered into a strategic partnership to bolster the reach of each show throughout the industry. Both organizations are trying to make their events more relevant and beneficial to their attendees and exhibitors.

Sabine Geldermann, director Print Technologies at drupa, comments on this partnership, “Printing United Expo’s one-roof approach aligns very strongly with what drupa has brought to the industry over the last seven decades. Showcasing the many applications printing technology has these days, not only in the graphic arts field but in packaging, industrial and textile is what our attendees appreciate.”

And Ford Bowers, CEO, Printing United Alliance, added, “Our partnership with drupa underscores our commitment to advancing the entirety of the printing industry. Together, we will be able to deliver even more opportunities for growth and collaboration to all who participate in the marketplace of events. We look forward in the coming months to sharing our conversations on how this partnership will unfold and the benefits to all our partners.”

The next drupa has been scheduled for 2028, whereas Printing United Expo 2024 will be held in Las Vegas from September 10-12 at the Las Vegas Convention Center.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here