Epson Brand recognized as a well-Known trademark in India

In February 2024

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Epson
Epson's stand at Media Expo Mumbai Photo- IPP

Seiko Epson Corporation has announced that India has recognized the Epson brand as a well-known trademark in February 2024.

To prevent consumer confusion caused by the unauthorized use or registration of well-known or famous trademarks, certain countries, and regions, including China, India, Türkiye, and Taiwan, have established systems to recognize these trademarks. In India, the Controller General of Patents, Designs & Trade Marks recognizes trademarks that are widely recognized in the country as “well-known trademarks.” As of May 2024, a total of 281 well-known trademarks have been recognized in this way.

Recognition will broaden the scope of protection for the Epson trademark in India. It will avoid customer confusion and enhance brand protection of the brand in India by preventing unauthorized use and registration of the trademark by third parties, even in product and service areas where the company does not hold trademark rights.

Epson has gained protection for the Epson trademark globally in countries and regions that, like India, recognize well-known and famous trademarks. Recognition as a famous trademark or the equivalent was gained in Taiwan in 2004, China in 2007, and Türkiye in 2011. Epson launched operations in India in 1990 with the establishment of a liaison office. In 2000, Epson opened a regional sales headquarters in Bangalore to conduct sales and marketing activities for Epson brand printers, scanners, and other products. We believe that this acknowledgment as a well-known brand signifies that Epson enjoys wide recognition and a high reputation in the Indian market.

Going forward, Epson will continue to tirelessly convert intellectual property into corporate value by utilizing all forms of intellectual property, including brands, to support business growth in line with a Purpose-based growth strategy scenario.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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