ColorJet announced the launch of its latest innovation, Polo Earth, a 3.2-meter eco-solvent printer, at the recently concluded Media Expo in Mumbai. ColorJet also announced the introduction of Polyethylene substrate, a sustainable media solution developed in collaboration with Kromodyne Digital Solutions.
According to the company, ColorJet’s newest offering is designed to lead the shift towards sustainable large format printing. As businesses globally respond to the growing demand for greener practices, the ColorJet group introduced a solution that not only meets but also exceeds the sustainability standards expected by customers and regulatory bodies alike.
The Polo Earth offers a balance of high performance and ecological efficiency, making it the go-to-solution for the indoor and outdoor printing needs. Polo Earth, the high-speed industrial grade eco-solvent printer, is built on a heavy-duty structure. The independent drive technology is renowned for its high speed, high quality output and reliability, as well as low running cost.
In collaboration with KDS, ColorJet has also taken a step towards providing a complete sustainable supply chain network in the country. Beginning with the provision of recyclable polyethylene fabric media across 20 locations in the immediate future, this supply chain will ensure the availability of sustainable media across the length and breadth of the nation for various campaigns released by brands and agencies with sustainability as their top priority.
Aditya Dadu, associate vice president at ColorJet, underscored the urgency of addressing the challenges posed by global warming, particularly within the printing industry. He emphasized the crucial need for collective action to ensure a sustainable future for generations to come. He advocated the adoption of eco-friendly practices and the development of sustainable products such as Polo Earth Earth and Polyethylene fabric.
Santosh Nair, director at Kromodyne Digital Solutions, emphasizes the importance of collaborative efforts in addressing sustainable challenges. In a statement, Nair says, “Sustainable solutions will only be successful if we all work together towards the common cause of addressing sustainable challenges. Our Initiative with ColorJet is a first step towards providing a right framework and a standard eco-friendly network to every OOH player and Brands alike. In the immediate future, we would be providing many other eco-friendly media and supplies solutions that would be easily available across the geographies of India and we would constantly drive our joint efforts towards the adaptation of sustainable solutions in India.”
