This could be the Asian drupa

A new generation of technical and financially sound exhibitors and visitors

Indian Printer and Publisher and Packaging South Asia have joined the Super Content Group for extensive and professional video coverage of exhibitor’s stands at drupa 2024.

As I write this with less than 55 days to drupa, the German and European visa process and the allied agencies in India seem to be much better organized than in the previous decades. There could be many reasons for this. Maybe the Europeans have realized that printers and converters are not desperate to migrate or merely interested in their machines and technology or talking about the future but are serious business people. Additionally, as both exhibitors and visitors, they may actually have something to show and say.

We have talked to Indian exhibitors who are taking several team members to the show because they are keen to show their structured organizations with technically sound response teams. These are companies built by multiple engineer partnerships with industry experience working for global companies. They are keen to listen to the drupa visitors who have niche and unique requirements. Apart from showing their machines and products, they want to project their capacity to provide a flexible range of solutions to drupa visitors from around the world.

Indian and Asian exhibitors want to highlight their development capacities in newer technologies – their abilities in software and mechatronic automation. Asian exhibitors understand that their strength in the global marketplace of the future will come from their agility and quicker implementation of new technology in smaller and more unique machines and solutions than their global counterparts.

The Asian visitors’ antennae

Indians at drupa represent a large and visible contingent partly because once they get there, they spend several days in their comprehensive search for the useful and the new. However, right from Australia to Iran, including Japan, Korea, China, the Philippines, Indonesia, Vietnam, Cambodia, Laos, Malaysia, Thailand, Myanmar to Singapore, Sri Lanka, Bangladesh, Bhutan, Nepal, Pakistan, and Sri Lanka, the most discerning technical visitors with money in their pockets will come from Asia.

The Asians are the future. Like their Asian colleagues, the Indian printers and converters have several sharp antennae that send clear signals of what they see and hear to their experienced processing systems in terms of competitive business advantage. There is an antenna for recognizing which new technologies work in terms of required and not just ‘good enough’ quality. This antenna is linked to the processor for appropriate applications.

The third antenna is price and currency-sensitive for processing the actual cost of a new machine or technology. Since our financial systems and economics are stringent, money for capex and consumables, including customs duties do not allow high leverage. This is where the global manufacturers could benefit from listening to the prudent Indians and Asians who show up in Düsseldorf. The past two decades have shown that when the suppliers from the developed economies didn’t listen or adapt to what we tried to tell them, they were forced into insolvency, divestments and consolidation.

The Super Content Group – let’s make a video for you at drupa24

The Super Content Group consisting of 20 media platforms, including several of ours, will provide professional video making and distribution at drupa 2024 and beyond. The group members led by the Inkish team are offering to make quality videos at the show that will be quickly edited and subtitled in the numerous languages of the Supergroup partners and broadcast on their websites. Three Indian exhibitors have signed up and we (Packaging South Asia and Indian Printer and Publisher) expect a few more to sign up before 21st April for the special rates for a 15-minute video-making slot at your stand. You can contact Mohit Tyagi at or me if you would like to talk about this opportunity to improve your participation at drupa 2024. Also, contact us if you would like to join our traditional TeamIndia@drupa WhatsApp group.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

Subscribe Now


Please enter your comment!
Please enter your name here