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Indian exhibitors respond positively to the Super Content Group @ drupa 2024

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Indian Printer and Publisher and Packaging South Asia have joined the Super Content Group for extensive and professional video coverage of their stands at drupa 2024.

Indian Printer and Publisher and Packaging South Asia have joined the Super Content Group for extensive and professional video coverage of their stands at drupa 2024. The Super Content Group is a collaborative effort comprising more than a dozen publishers and more than 20 trade publications and platforms that will create videos throughout the day on every day of drupa to help exhibitors reach wider audiences at the show and beyond. Three Indian exhibitors at drupa have already signed up and our plan is to make our short videos at their in the first few days of the show for maximum mileage during the event itself. (As of 7 April we have five exhibitors or organizations that have signed up for their video slots at drupa.)

These will be professional quality videos made in collaboration with the Inkish filming crews and with our editorial team acting as interviewers and facilitators for the walkthroughs and the arrangements and setups. The videos will be quickly and professionally edited, subtitled in the respective languages of the Super Content Group partners and uploaded to their website’s video channels for wide distribution.

drupa 2024 is one of the most important events in the industry, with thousands of attendees, exhibitors, media, and other industry stakeholders visiting Düsseldorf from 28 May to 7 June. As the world and the print industry change and evolve, so must its media platforms. The trade media must reflect and adapt to how content is consumed – websites, films, podcasts, and, of course, print. Hence, please welcome The Super Content Group.

The members of The Super Content Group are Branschkoll (Sweden), Grafkom (Norway), Poligrafika (Poland), Deutscher Drucker (Germany), Stampamedia (Italy), Pixelpower (Portugal), ImpremPres (Spain), Intermedia Group (Australia & New Zealand), Indian Printer & Publisher, Packaging South Asia (India and South Asia), Caractére (France), and INKISH (Denmark). We will together cover drupa more intensively than any other tradeshow in our industry – with a deep understanding of drupa being a multi-cultural event. The group will cover drupa in Swedish, Norwegian, Polish, German, Spanish, Portuguese, Italian, and English every day. We can conduct interviews in Hindi also, and subtitle in other Indian languages, on request.

Ulrich Stetter (Druckhaus Mainfranken and president for Intergraf), Francois Martin (formerly of Bobst, HP), Anthony Thirlby (JVN Holding), and Montserrat Peidro (Bobst, formerly of Heidelberg) will share their must-see products at drupa. We will also host our Bonjour format, where 22 industry leaders will join us for breakfast, discussing drupa – and so much more.

While the partners will offer various types of coverage, we have all committed to distributing each other’s video content, giving exhibitors the widest distribution ever in the industry – and all with subtitles in the local languages of partners on their channels.

The Super Content Group covers drupa for 11 days, from morning to evening, with up to three thousand slots supporting the industry. Maximize your drupa investment with The Super Content Group!

If you are a drupa exhibitor and would like for us to set up a video interview slot at your stand or a video walkthrough of your exhibit or both within the same timeframe, please contact Mohit Tyagi mohit@ippgroup.in and mobile number +91-8800566737 or me, at naresh@ippgroup.in. These are paid modules of 15 minutes each and can be booked as a part of your advertising campaigns as well. The slots must be booked and paid for 28 days in advance of the beginning of drupa and we would like to firm up and schedule our slots by 15 April 2024. Visitors and exhibitors alike can also request to join our long-running WhatsApp group called TeamIndia@drupa.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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