Located at a distance of 170 km from Delhi, Saharanpur in Uttar Pradesh is famous for its wooden furniture and wood carving cottage industry. The town is well-recognized for its agricultural produce of mangoes and basmati rice as well. It also houses the Dar-Ul-Uloom University, which counts many Muslim theologists and maulanas in its notable alumni.
Utsav Color Lab is a digital print hub based in Saharanpur, offering photobooks, enlargements, calendars, catalogs, product detailers, and complete digital printing solutions with perfect binding to the North Indian market. The color lab mostly has photographers and printers among its clients.
In the photo industry for the last 15 years, the photo studio installed a B2 digital printing machine – the HP Indigo 15K HD press, in April 2023. Anurag Singhal from Utsav Color Lab said, “We have been HP customers since 2015. This is the latest equipment in our industry. HP’s brand and trust value is remarkable and that’s the reason we have again opted for HP. The experience has been very good.” The photo lab has cutting, lamination, photo embossing, and case-making machines that they employ in their day-to-day business operations.
A major challenge is digital captures and sharing of images through social media, he said, adding it has a direct negative impact on the print volumes. In the photo printing scenario, the rural market is growing while the urban sector is stable. “With B2 print, the print size basket has increased, with seven color ink stations to create brilliantly colored printable memories,” he said.
Customers, nowadays, are demanding personalized products and packaging, Singhal told Indian Printer & Publisher. As a result, the digital printing industry will dominate the decade by meeting customers’ expectations.
Utsav Color Lab will achieve 100% growth from last year in terms of revenue sales, Singhal said confidently. The photo lab plans to expand in the digital platform and capture other print hubs.
