Sandeep Printers, a 33-year player in the printing business specializing in digital and offset printing, has installed a Ricoh Pro C7200x from Minosha India. The press is capable of printing CMYK with special colors such as white, neon, pink, and neon yellow. It offers a speed of 85 ppm (papers per minute) with media weights of 52 gsm to 360 gsm and an auto-duplex facility.
The key target segment of the company is export houses — specializing in producing tags and labels. In addition, the printer has sticker printing in its portfolio and provides sports nutrition labels and vinyl stickers to medical companies.
“The primary reason for investing in Ricoh was the exclusive five-color option offered at this price point. The machine’s flexibility was a game-changer, allowing us to print on various materials seamlessly,” said Sarthak Batra, managing director, Sandeep Printers. He admired Minosha’s training program which covered file setup, machine commands, and efficient file preparation.
The evolving market demands spurred printing on brown craft paper tags. As screen printing is time-consuming, Sandeep Printers embraced digital printing to streamline the process. “The transition has saved time and has a cost advantage. We could efficiently meet the demand for transparent stickers with unique designs, overcoming screen printing limitations. So digital printing gave us a distinct advantage in meeting these diverse requirements,” Batra said.
Sandeep Printers is foraying into sectors such as FMCG, particularly in sports nutrition tags. It believes Ricoh’s flexibility with materials and capability to print on special papers, including silver-coated and other unique media, has provided a cost-effective solution.
The company anticipates a growth of 40% to 50% with the installation of this machine, which will facilitate its entry into a new market due to its ability to handle special colors. This expansion includes diverse jobs such as offset, white-color, fluorescent color, and other jobs.
“The goal is to achieve this significant jump, driven by the expectation to cover the machine’s cost within two years and ensure a favorable return on investment. The contribution of effective brochures, providing visibility and attracting valuable clients, is a crucial factor in accomplishing this objective,” Batra said.
