The Delhi-headquartered HT Media Group – one of India’s largest media and entertainment conglomerates – has launched two new print editions of its business and financial daily Mint in Chandigarh and Lucknow – expanding its reach to 65 cities with nine editions.
The Chandigarh edition will serve Mint’s readers in Panchkula, Mohali, and Chandigarh, and Ludhiana, Amritsar, Patiala, and Jalandhar. Readers in Lucknow, Kanpur, and Gorakhpur (Eastern Uttar Pradesh) will benefit from the Lucknow edition. Towns across Western UP are already served by the Group’s Greater Noida printing center, Mint reported.
The company said the expansion is part of HT Media Group’s push towards making Mint more widely available across high-growth cities.
Ravi Krishnan, editor-in-chief of Mint, said, “Our signature brand of journalism, which includes exclusive news breaks, in-depth reportage and smart commentary, is finding newer audiences by the day. This is very encouraging. But it’s also unsurprising at some level. As more people seek financial literacy, upward social mobility and look to participate in the India growth story, they will need a trusted news partner in their journey,” he said.
Krishnan said Mint’s latest brand campaign [#AskBetterQuestions] centers around the idea of curiosity that drives change, which is a recurring theme within our newsroom and our journalism. “It’s something we believe in for our community of subscribers as well, who we see as decision-makers and more importantly, as changemakers,” Krishnan said.
Mint was launched in February 2007 with a tie-up with The Wall Street Journal. It also has a partnership with The Economist. Mint’s coverage focuses on topics ranging from economy and policy, companies and industry, markets, technology, and startups, as well as strong sub-brands such as Mint Money (wealth and personal finance) and Mint Lounge (sustainable and intelligent lifestyle).
The HT Media Group’s brands include the English daily Hindustan Times, the Hindi daily Hindustan, and the business publication Mint. In the audio space, it has brands such as Fever FM, Radio Nasha, Radio One, FAB Market, HT Smartcast, and Punjabi Fever.