Viren Chhabra print leadership award to Rajendrakumar Anayath

Industry veteran has five tips for printers

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Viren Chhabra
Rajendrakumar Anayath, the vice-chancellor at DCRUST Murthal, receiving the 'Viren Chhabra Print Leadership Award' (VCPLA)

Rajendrakumar Anayath, the vice-chancellor at DCRUST Murthal, was awarded the coveted ‘Viren Chhabra Print Leadership Award’ (VCPLA) on 29 March 2023 in Mumbai, for his exceptional achievements and performances for the growth and welfare of the printing and packaging industry.

The award was presented by Raveendra Joshi, president of the All India Federation of Master Printers (AIFMP), in the presence of the permanent members of the ‘Viren Chhabra Foundation’ and print leaders of the globe at JW Marriott Mumbai.

The Viren Chhabra Print Leadership Award (VCPLA) is given to a veteran who has devoted himself/herself consistently to the field of printing for the development and growth of the industry and welfare of the printing community and has achieved something exceptional substantive during his/her work-span.

The award is instituted by the AIFMP in the name of Viren Chhabra, a stalwart of the printing industry of India, known as the ‘ambassador of the Indian printing industry to the world. He was the founder editor of Printing Times, the man behind the fifth World Print Congress, and the first first South Asia Print Congress (SAPC) at New Delhi.

Speaking about the concept and reasons for VCPLA, Kamal Chopra, convener of VCPLA forum said, “Printing is the mother of all revolutions and is the greatest invention of mankind to date. Several technicians fine-tuned this art to use it according to the changing times. No effort was made to honor the technicians responsible for the revolution of printing in India and to remember the contributions of the masters of this great art. Such recognition is necessary to perpetuate the spirit of doing something unique for the growth of the trade and industry.” The award carries a citation, a shawl, a memento, and a cheque of Rs 1 lakh together with the biodata and photo of Viren Chhabra.

Accepting the award, Anayath urged the printers to keep their eyes and hearts open to the future and to feet on the ground. He expressed his thanks to the AIFMP leaders, members of the forum constituted, and judges. He said, “From Independence Day to till today, during the past 75 years, India attracted $950 billion FDI. Of that, $532 billion came in the last 90 months.The next revolution in the Indian print and packaging industry would be in agriculture, food products, mobile and allied equipment, and pharma.”

Anayath suggested five important points for printers to become successful and responsible.

1) Environmental impact of raw materials and processes: Incorporate reused materials and circularity potential at the design phase itself.

2) Sustainability through a circular economy: Have a serious concern on the end-life of all products you print. Design to minimize energy use, emissions, consumables, and product failure.

3) Societal responsibilities: Health, safety and welfare of all stakeholders of print industry. Use data to develop service innovations. Maximize ease of recycling and recycled value of components.

4) Values, ethics, and legal compliance: It is not an option anymore, but mandatory for the future due to transparency in everything you do and the deep global awareness of nature and systems.

5) Handling technology: There are much better ways to do it with the help of digitization. 3D printing, big data, AI, ML, AR, VR, Metaverse, cloud computing are going to make everything fast, simple, and precise.

In 2024, we are looking at full recovery and growth-led investment in Indian printing

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. It created the category of privately owned B2B print magazines in the country. And by its diversification in packaging, (Packaging South Asia), food processing and packaging (IndiFoodBev) and health and medical supply chain and packaging (HealthTekPak), and its community activities in training, research, and conferences (Ipp Services, Training and Research) the organization continues to create platforms that demonstrate the need for quality information, data, technology insights and events.

India is a large and tough terrain and while its book publishing and commercial printing industry have recovered and are increasingly embracing digital print, the Indian newspaper industry continues to recover its credibility and circulation. The signage industry is also recovering and new technologies and audiences such as digital 3D additive printing, digital textiles, and industrial printing are coming onto our pages. Diversification is a fact of life for our readers and like them, we will also have to adapt with agility to keep up with their business and technical information needs.

India is one of the fastest growing economies in nominal and real terms – in a region poised for the highest change in year to year expenditure in printing equipment and consumables. Our 2024 media kit is ready, and it is the right time to take stock – to emphasize your visibility and relevance to your customers and turn potential markets into conversations.

– Naresh Khanna

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