Social media firms may be accountable for ‘tailored content’ algorithms

Govt working to include proposal in Digital India Act

383
Social Media
India will be among the first few nations to mandate legal oversight of these proprietary codes. Photo Unsplash

Internet and social media firms may be held accountable for the algorithms they deploy to tailored content based on the specific browsing history and profile of users if a government proposal comes through, the Economic Times reported, quoting sources.

India will be among the first few nations to mandate legal oversight of the social media proprietary codes if the proposal is included in the forthcoming Digital India Act (DIA), the newspaper said. The DIA will replace the IT Act 2000.

“The idea is to prevent misuse of Indian citizens’ data. Even if the data is stored in India, it can be misused by highly advanced algorithms. That must be prevented,” the Economic Times quoted a senior government official as saying.

Social media tech giants such as Meta, Google and Twitter may be asked to disclose the methods by which they process personal data in specific cases. Such requests will have to be backed by law enforcement agencies through court orders. The big tech deals in large volumes of personal data every day.

India’s DIA is based on the drafts of the Telecom Bill and the Digital Personal Data Protection Bill. The draft Digital Personal Data Protection Bill 2022 released recently proposes a penalty of up to Rs 500 crore for violating its provisions, including breach of personal data.

If you are satisfied with your sales, you probably don’t need us!

If you are happy with your equipment, consumables, and software sales to Indian printers, you probably don’t need us. But if you want to grow your sales or improve your marketing, then talk to us. Our research and consulting company, IppStar can assess your potential and addressable markets in light of the competition. We can discuss marketing, communication, and sales strategies for market entry, and for market growth.

For suppliers or service providers with a strategy and budget, I suggest you talk to us about using our hybrid print, web, video, and social media channels to impact your product communication. We are one of the world’s leading B2B publications in the print industry with hands-on practitioner and consulting experience – an understanding of business and financials, and some of the best technical writers. Our young team is ready to travel to meet you and your customers for content.

India’s fast-growing large economy has considerable headroom for print. Get our 2025 media kit and recalibrate your role in this dynamic market. Enhance your visibility and relevance to existing markets and turn potential customers into conversations.

Founded in 1979 as a technical newsletter, Indian Printer and Publisher is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. IppStar [www.ippstar.org] is our Services, Training and Research organization.

Naresh Khanna – 20 January 2025

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here