Social media firms may be accountable for ‘tailored content’ algorithms

Govt working to include proposal in Digital India Act

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Social Media
India will be among the first few nations to mandate legal oversight of these proprietary codes. Photo Unsplash

Internet and social media firms may be held accountable for the algorithms they deploy to tailored content based on the specific browsing history and profile of users if a government proposal comes through, the Economic Times reported, quoting sources.

India will be among the first few nations to mandate legal oversight of the social media proprietary codes if the proposal is included in the forthcoming Digital India Act (DIA), the newspaper said. The DIA will replace the IT Act 2000.

“The idea is to prevent misuse of Indian citizens’ data. Even if the data is stored in India, it can be misused by highly advanced algorithms. That must be prevented,” the Economic Times quoted a senior government official as saying.

Social media tech giants such as Meta, Google and Twitter may be asked to disclose the methods by which they process personal data in specific cases. Such requests will have to be backed by law enforcement agencies through court orders. The big tech deals in large volumes of personal data every day.

India’s DIA is based on the drafts of the Telecom Bill and the Digital Personal Data Protection Bill. The draft Digital Personal Data Protection Bill 2022 released recently proposes a penalty of up to Rs 500 crore for violating its provisions, including breach of personal data.

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