G Mahavir Digital gets a Ricoh Pro C7200X

Goes beyond CMYK with new colors

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G Mahavir Digital, a commercial printer based in Mumbai’s Goregaon, has upgraded its production facility with a Ricoh Pro C7200X digital press

G Mahavir Digital, a commercial printer based in Mumbai’s Goregaon, has upgraded its production facility with a Ricoh Pro C7200X digital press from Monotech Systems.

Navin R Gala, the proprietor, G Mahavir Digital, said they have been in the industry for more than two decades and have been a user of Konica Minolta since 2009. Their first impression of the Ricoh Pro C7200X was its flexible fifth color station. “Such an advanced feature helps us add extra value to the prints. This value addition in prints eventually pulls the attention of our customers. This press is a ‘value-for-money’ production machine.” 

“We serve only clients based in Mumbai as we win the trust and confidence of a good number of corporate companies and individuals,” he mentioned, adding their production facility keeps upgrading with ultra-modern machines and technologies according to the demands in the market.

G Mahavir Digital deals in the whole gamut of commercially printed special items such as lanyards, fancy greeting cards, brochures, and catalogs, among others. “We work for different clients from different market segments,” Gala said, adding some of them are from the corporate sector. 

“When we talk about our big clients, we work for most of our corporate clients indirectly through agencies. However, we also work directly with those from the local retail market Connect Nowand walk-in customers,” Gala said. He added, “Now, we are equipped with the right machine to impress our customers with diversified printing possibilities and more colors. It means our newly installed press does the magic of vibrant colors beyond CMYK.”

The Ricoh is designed to create graphics that stun with more colors. The extra color gamut includes gold, silver, white, clear, neon pink, neon yellow, and invisible red. It can run at a speed of up to 85 ppm, delivering incredible graphics in 2400×4800 dpi resolution. 

Ajeet Pareek, Business head, Digital Products and Solutions, Monotech Systems, says “The print is moving beyond CMYK. Ricoh is enabling printers to differentiate themselves from their competition sith value-added services.” 

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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