ppi Media expands CMS solution into fully-fledged editorial system for nd

Multichannel nd editions produced using toHoop since May 2022

ndaktuell daily in Germany
nd is being produced using ppi Media's toHoop with open source software such as WordPress Photo ppi Media

nd formerly known as Neues Deutschland a left wing daily newspaper headquartered in Berlin, now specifically uses open-source digital solutions to produce and manage content. The daily nd, which has been organized as a cooperative of employees and readers since 2022, has not only done away with its monolithic editorial solution, but is also using open-source components such as the WCMS WordPress as part of its editorial workflows.

ppi Media has assisted the publisher in adding professional print integration to its environments. Newspaper publishers are increasingly moving away from monolithic architectures and turning their attention to micro-services, whereby independent programs and features are connected through the integration of various applications.

ppi Media provides print integration for open-source environment

As a software developer for publishers and media companies, ppi Media has been taking a modular approach to its publishing solutions for more than 35 years. ppi Media has now provided nd with its WordPress-to-InDesign module (tohoop), its browser-based planning interface (CX planner) and its ePaper solution (CX epaper). By introducing tohoop, which creates an effective connection between a publisher’s own databases or WCMS solutions and Adobe InDesign, nd has added reliable print integration to the open-source environment of its online and print content, effectively expanding the open-source WCMS it was using into a fully-fledged editorial system.

Digital and print combined

tohoop allows content to be effectively exchanged between online and print media, intelligently translating WCMS formatting into Adobe InDesign. The tohoop interface is supplemented by a web-based planning interface, CX planner, enabling content to be effectively placed on InDesign documents in the browser – without the need for copy and paste or a local InDesign client.

nd’s editors can now access InDesign templates when writing articles in the WCMS – and the exact content created in the online editor can later be used in print. This is also facilitating the newspaper’s continuous move towards online-first publishing – without any costly adjustments or processes.

“We were looking for a solution that would allow us to create and store online and print content in one single system while expanding our creative options for the print edition with InDesign. In ppi Media, we’ve found a partner who shares our vision and provides us with targeted publishing components to make our dream a reality,” says Rouzbeh Taheri, head of Publishing at nd.

Taheri adds, “2021 and 2022 have been eventful years for nd. After moving our production from Neues Deutschland Druckerei und Verlag GmbH to nd.Genossenschaft eG, our company has had to cope with additional challenges brought about by the pandemic and the war in Ukraine. So we’re delighted that ppi Media and property company Franz-Mehring-Platz 1 have stood by our side throughout the process to ensure a smooth and successful transition.”

The daily newspaper nd has been produced entirely with tohoop since May 2022.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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