Fox Print in Sakinaka installs Canon imagePRESS C10010VP

Mumbai digital printer doubles print capacity for rising volumes

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Fox Print Canon ImagePress
L to R – Krunal Jivani (Canon), Vipul Patel (Fox Print) and Hasmukh Patel (Fox Print) with the imagePRESS C10010VP Photo IPP

Digital print services provider, Fox Print, was established by two brothers, Vipul and Hasmukh Patel, in 2019. Based in Sakinaka in Mumbai’s business hub of Andheri East, Fox Print prints and finishes items such as visiting cards, letterheads, brochures, leaflets, posters, and danglers, among others. Fox Print mostly words with print canvassers and not directly with the end customers. To handle the increasing volumes more effectively, the print service provider recently upgraded from a refurbished Canon imagePRESS C650 to a brand new Canon imagePRESS C10010VP production press.

“When we started Fox Print we bought a pre-owned imagePRESS C650 since we did not have a big budget. Over the last three years we have worked hard and have managed to acquire a number of customers. As we grew, our volumes also grew so we had to graduate to a faster and bigger press. That is why we decided to install the Canon imagePRESS C10010VP,” says Vipul Patel.

Hasmukh Patel says that with a faster press, Fox Print is able to deliver the finished products much faster to its customers. “These days, customers want super quick service and delivery. With the imagePRESS C650, we were struggling to process larger volumes efficiently. Now with the imagePRESS C10010VP, we can not only print faster, we also save on running cost as our per unit cost is now lower by 30-35%.”

Built on Canon’s successful 8000/10000VP platform, the imagePRESS C10010VP has a print speed of 100 pages per minute. It has additional features like support for 400 gsm paper, 13X30-inch auto duplex, banner printing up to 13X51-inches. The press at Fox has a new EFI Fiery RIP.

In addition to its new digital press, Fox has a fully loaded finishing department. “A fully equipped in-house finishing department means we can quickly finish the printed sheets,” says Vipul Patel.

Further ramping up volumes

The new imagePRESS C10010VP was commissioned in the last week of June and Fox Print has been printing about 4,000 impressions daily. It mainly prints sheets that are either 12X18-inches or 13X19-inches. Moreover, the company is aiming to more than double its daily print volumes in the coming months.

“We are printing about 4,000 impressions every day on the imagePRESS C10010VP which is almost double of that what we were doing on the imagePRESS C650. Out target is to ramp up the volumes further to about 150,000 to 160,000 every month,” says Vipul Patel.

Hasmukh Patel says the target should not be tough to achieve as the commercial print market is recovering fast and should reach pre-Covid-19 levels in this financial year.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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