Fox Print in Sakinaka installs Canon imagePRESS C10010VP

Mumbai digital printer doubles print capacity for rising volumes

Fox Print Canon ImagePress
L to R – Krunal Jivani (Canon), Vipul Patel (Fox Print) and Hasmukh Patel (Fox Print) with the imagePRESS C10010VP Photo IPP

Digital print services provider, Fox Print, was established by two brothers, Vipul and Hasmukh Patel, in 2019. Based in Sakinaka in Mumbai’s business hub of Andheri East, Fox Print prints and finishes items such as visiting cards, letterheads, brochures, leaflets, posters, and danglers, among others. Fox Print mostly words with print canvassers and not directly with the end customers. To handle the increasing volumes more effectively, the print service provider recently upgraded from a refurbished Canon imagePRESS C650 to a brand new Canon imagePRESS C10010VP production press.

“When we started Fox Print we bought a pre-owned imagePRESS C650 since we did not have a big budget. Over the last three years we have worked hard and have managed to acquire a number of customers. As we grew, our volumes also grew so we had to graduate to a faster and bigger press. That is why we decided to install the Canon imagePRESS C10010VP,” says Vipul Patel.

Hasmukh Patel says that with a faster press, Fox Print is able to deliver the finished products much faster to its customers. “These days, customers want super quick service and delivery. With the imagePRESS C650, we were struggling to process larger volumes efficiently. Now with the imagePRESS C10010VP, we can not only print faster, we also save on running cost as our per unit cost is now lower by 30-35%.”

Built on Canon’s successful 8000/10000VP platform, the imagePRESS C10010VP has a print speed of 100 pages per minute. It has additional features like support for 400 gsm paper, 13X30-inch auto duplex, banner printing up to 13X51-inches. The press at Fox has a new EFI Fiery RIP.

In addition to its new digital press, Fox has a fully loaded finishing department. “A fully equipped in-house finishing department means we can quickly finish the printed sheets,” says Vipul Patel.

Further ramping up volumes

The new imagePRESS C10010VP was commissioned in the last week of June and Fox Print has been printing about 4,000 impressions daily. It mainly prints sheets that are either 12X18-inches or 13X19-inches. Moreover, the company is aiming to more than double its daily print volumes in the coming months.

“We are printing about 4,000 impressions every day on the imagePRESS C10010VP which is almost double of that what we were doing on the imagePRESS C650. Out target is to ramp up the volumes further to about 150,000 to 160,000 every month,” says Vipul Patel.

Hasmukh Patel says the target should not be tough to achieve as the commercial print market is recovering fast and should reach pre-Covid-19 levels in this financial year.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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